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Media-Ready Feminism and Everyday Sexism: How Us Audiences Create Meaning Across Platforms

Media-Ready Feminism and Everyday Sexism: How Us Audiences Create Meaning Across Platforms

          
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About the Book

Feminism can reflect the cultural moment, especially as media appropriate and use feminist messaging and agenda to various ends. Yet media can also push boundaries, exposing audiences to ideas they may not be familiar with and advancing public acceptance of concepts once considered taboo. Moreover, audiences are far from passive recipients, especially in the digital age. In Media-Ready Feminism and Everyday Sexism, Andrea L. Press and Francesca Tripodi focus on how audiences across platforms not only consume but also create meanings--sometimes quite transgressive meanings--in engaging with media content. If television shows such as Game of Thrones and Jersey Shore and dating apps such as Tinder are sites of persistent everyday sexism, then so, too, are they sites of what Press and Tripodi call "media-ready feminism." In developing a sociologically based conception of reception that encompasses media's progressive potential, as well as the processes of domestication through which audiences and users revert to more limited cultural schemas, Press and Tripodi make a vital contribution to gender and media studies, and help to illuminate the complexity of our current moment.


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Product Details
  • ISBN-13: 9781438481968
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Height: 229 mm
  • No of Pages: 226
  • Series Title: Suny Feminist Criticism and Theory
  • Sub Title: How Us Audiences Create Meaning Across Platforms
  • Width: 152 mm
  • ISBN-10: 1438481969
  • Publisher Date: 02 Jul 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 341 gr


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