About the Book
The Media Buying Service Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 25 Products / Services listed. The Products / Services covered (Media buying services Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 25 Products/Services covered, including: MEDIA BUYING SERVICE REVENUES 1. Media buying services Lines 2. Market research & public opinion polling services 3. Market research services 4. Public opinion polling services 5. Advertising agency services (Integrated) 6. Advertising creative services 7. Public relations services 8. Public relations services: Full public relations services 9. Public relations services: Media relations services 10. Public relations services: Event management services 11. Media planning &/or buying services 12. Display advertising services 13. Display ad serv: Leased display ad media space, large format 14. Sales promotion services 15. Direct marketing services 16. Media monitoring & analysis services 17. Distribution of advertising materials, other than by mail 18. Coordination of production & delivery of premiums (ad specialties) 19. Other services related to advertising 20. Media representation services 21. Media representation serv: Sale of ad space in print media 22. Media representation serv: Sale of advertising time on television 23. Media representation services: Sale of advertising time on radio 24. Media repr serv: Sale-Ad space in media oth than print/TV/radio 25. All other receipts 26. All other operating receipts There are 188 Financial items covered, including: Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Fixed Assets (Structures, P + E, Misc.), Capital Expenditure (Structures, P + E, Vehicles, IT, Misc.), Retirements (Structures, P + E, Misc.), Total Fixed Assets, Stocks (Finished Product, Work in Progress, Materials), Total Stocks / Inventory, Debtors, Total Maintenance Costs, Services Purchased, Misc. Current Assets, Total Current Assets, Total Assets, Creditors, Short Term Loans, Misc. Current Liabilities, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Misc. Long Term Liabilities, Workers, Hours Worked, Total Employees, Costs (Raw Materials, Finished Materials, Fuel, Electricity), Total Input Supplies / Materials + Energy Costs, Payroll, Wages, Director Remunerations, Employee Benefits, Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing (Structures, P + E), Total Rental & Leasing Costs, Maintenance (Structures, P + E), Communications Costs, Misc. Expenses, Sales Personnel Costs, Sales Expenses, Sales Materials, Total Sales Costs, Distribution (Fixed + Variable Costs), Premises (Fixed + Variable Costs), Physical Handling (Fixed + Variable Costs), Physical Process (Fixed + Variable Costs), Total Distribution Costs, Correspondence Costs, Advertising (Media, Materials, POS & Display Costs, Events Costs), Total Advertising Costs, Product (Handling, Support, Service Costs), Customer Costs, Total After-Sales Costs, Total Marketing Costs, New Technology + New Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors + Debts. /.. etc.
