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Measuring the Success of Coaching : A Step-by-Step Guide for Measuring Impact and Calculating ROI

Measuring the Success of Coaching : A Step-by-Step Guide for Measuring Impact and Calculating ROI

          
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About the Book

How can you develop an effective means for measuring return on investment (ROI) in coaching? With its two dedicated sections, Measuring the Success of Coachingdiscusses both the principles behind measuring ROI in coaching (including specific protocols for objectively measuring ROI in coaching programs), as well as delivering a broad array of pragmatic, applicable case studies from a range of organizations. Some of the specific topics covered in Measuring the Success of Coaching include:

• a general introduction to the concepts behind return on investment, and how to calculate it
• a discussion of the ROI MethodologyTM and the ROI process model
• suggestions for effectively planning your ROI evaluation program, data collection, data analysis, and reporting procedures
• input and examples of how to improve the coaching process itself
• an extensive selection of highly detailed, thoroughly researched case studies of organizations that have developed and implemented programs for measuring ROI in coaching, from a wide variety of industries, and including international companies.

Measuring the Success of Coachingoffers a clear, complete, and detailed explanation and treatment of the principles behind return on investment in coaching. It provides a conceptual framework; workable suggestions for developing, implementing and maintaining programs for measuring ROI in coaching; and practical, germane case studies. Measuring the Success of Coachingis a comprehensive resource for trainers, coaches, managers, human resources (HR) personnel, and other professionals interested in or tasked with creating programs for measuring return on investment within organizations.

About the Author

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Lisa Ann Edwards is the founder of Bloom Coaching Institute, an organization that advances coaching effectiveness through research, tools, training and consultation utilizing the ROI MethodologyTM. Edwards’s coaching work has demonstrated as much as a 251 percent return on investment and has been shown to lift employee engagement nearly 20 percent. Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide.



Table of Contents:
Part I: The ROI Methodology: A Credible Approach to Evaluating Your Coaching Interventions Chapter 1 ROI in Coaching: The Basics What Is Coaching? • The Evolution of Coaching • What Is ROI? Chapter 2 Evaluation Planning and Data Collection Achieving Business Alignment • Developing the Evaluation Plans • Collecting Data: Considerations • Collecting Data: The Methods • Generating High Response Rate • Defining the Source • Determining the Timing of Data Collection Chapter 3 Isolation of Coaching Effects Why Isolating Coaching Effects Is Critical • Common Myths about Isolating the Effects of Coaching • Techniques to Isolate the Effects of Coaching • Selecting Isolation Techniques Chapter 4 Data Conversion, Costs, and ROI Types of Data • Data Conversion Methods • Five Steps to Data Conversion • Fully Loaded Costs • ROI Calculation • Intangible Benefits Chapter 5 Reporting Results The Importance of Reporting Results • Define the Need • Identify the Audience • Select the Media • Develop the Report • Evaluate Results Part II: Evaluation in Action: Case Studies Describing the Evaluation of Coaching Interventions Chapter 6 Reinventing the Follow-up: A Business Case for Supporting New Hires After They Leave Class - Karen Steinhilber, Cathleen Forney, and Krista Sandstrom Chapter 7 Not Coaching as Usual: Making a Difference Through People - Mauro Cossu, Gianluigi Granieri, and Lisa Ann Edwards Chapter 8 Self-Coaching as a Catalyst for Work Engagement and a Positive ROI - John Kmiec, Sandra Dugas, Cyndi Gaudet, Heather Annulis, Mary Nell McNeese, and Susan Bush Chapter 9 Measuring the Effectiveness, Including ROI, of Training Internal Coaches - David Rock and Ruth Donde Chapter 10 Coaching for Business Impact: Creating Value, Including ROI, Through Executive Coaching - Jack J Phillips Chapter 11 Measuring ROI in Group Coaching in Transnet Coach Business - Rika Tome References for Part I About the ROI Institute Index


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Product Details
  • ISBN-13: 9788130930855
  • Publisher: ASTD Press
  • Binding: Paperback
  • Language: English
  • Width: 153 mm
  • ISBN-10: 8130930854
  • Publisher Date: 2015
  • Height: 229 mm
  • No of Pages: 240

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