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Maßnahmen und Erfolgsfaktoren für die Einführung von Proximity Mobile Payment an europäischen POS

Maßnahmen und Erfolgsfaktoren für die Einführung von Proximity Mobile Payment an europäischen POS

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Informatik - Internet, neue Technologien, Note: 1,0, FH OÖ Standort Steyr, Veranstaltung: E-Commerce / E-Business, Sprache: Deutsch, Abstract: Mobile Commerce hat sich in den letzten Jahren zu einer festen und erfolgreichen Komponente des E-Commerces entwickelt. Die damit verbundene Teilmenge des Mobile Payments wurde dabei zu einer Schlüsselanwendung für den Erfolg der gesamten Mobile Commerce Branche. Seit geraumer Zeit wird nun versucht, Mobile Payment auch im Offline-Handel zu etablieren. Während sich in den USA und in Teilen Asiens diese Form der Bezahlung, Proximity Mobile Payment genannt, langsam etabliert, blieb der Erfolg im europäischen Raum bisher gänzlich aus. Probleme bei der Umsetzung von Geschäftsmodellen und fehlendes Vertrauen seitens der Verbraucher in die Sicherheit der eingesetzten Technologien, ließen die Anbieter bisher scheitern. Einzelne Insellösungen und Pilotprojekte waren zwar teilweise erfolgreich, doch eine kritische Masse blieb bis dato unerreicht. Es gilt nun herauszufinden welche Geschäftsmodelle, Technologien und Erfolgsfaktoren nötig sind, um am europäischen Markt Proximity Mobile Payment erfolgreich einzuführen. In dieser wissenschaftlichen Arbeit wird anfangs das gesamte Mobile Payment Ökosystem beleuchtet. Hier werden einzelne Marktteilnehmer und Elemente beschrieben und in Verbindung zueinander gesetzt. Dies dient dazu, den Bereich des Proximity Mobile Payments klar einordnen und abgrenzen zu können. Im Folgenden wird der Prozess des Proximity Mobile Payments dargestellt und erläutert, gefolgt von den eingesetzten Technologien und Geschäftsmodellen in diesem Bereich. Nach dem Abschluss des Theorieteils werden die Anforderungen an eine Proximity Mobile Payment Lösung definiert. Dies umfasst neben allgemeinen Anforderungen, ebenso einen Überblick über den europäischen Markt und der detaillierten Aufbereitung der Kundenanforderungen. Die daraus gewonnenen Erkenntnisse dienen als Basi


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Product Details
  • ISBN-13: 9783656452713
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Weight: 122 gr
  • ISBN-10: 3656452717
  • Publisher Date: 10 Jul 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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Maßnahmen und Erfolgsfaktoren für die Einführung von Proximity Mobile Payment an europäischen POS
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Maßnahmen und Erfolgsfaktoren für die Einführung von Proximity Mobile Payment an europäischen POS
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