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Matrice SWOT: Élaborer un plan stratégique pour votre entreprise

Matrice SWOT: Élaborer un plan stratégique pour votre entreprise

          
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About the Book

Un guide pratique et accessible pour tout comprendre de la matrice SWOT La matrice SWOT vous permettra d'analyser les différentes options stratégiques envisageables pour votre entreprise. Déterminez les forces, les faiblesses, les opportunités et les menaces propres à une situation donnée et améliorez ainsi votre prise de décision. Ce livre vous aidera à - Comprendre l'importance des quatre facteurs composant la matrice SWOT (Strengths, Weaknesses, Opportunities, Threats); - Distinguer les facteurs qui influencent positivement ou négativement le fonctionnement interne et l'environnement externe de votre entreprise; - Mieux définir votre plan d'action grâce à un outil d'analyse stratégique facile à utiliser; - Prendre des décisions tout en ayant une vue globale des options stratégiques envisageables; - Et bien plus encore ! À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806269393
  • Publisher: 50minutes.Fr
  • Publisher Imprint: 50minutes.Fr
  • Height: 198 mm
  • No of Pages: 62
  • Spine Width: 3 mm
  • Weight: 72 gr
  • ISBN-10: 2806269393
  • Publisher Date: 10 Sep 2015
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Élaborer un plan stratégique pour votre entreprise
  • Width: 129 mm


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