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matrice BCG: Un outil d'analyse stratégique

matrice BCG: Un outil d'analyse stratégique

          
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About the Book

Un guide pratique et accessible pour comprendre la matrice BCG Puisque gérer son portefeuille d'activités et allouer les ressources nécessaires à leur développement n'est pas toujours évident, la matrice BCG propose des repères pour faciliter la prise de décision. Que les managers se rassurent donc, car le cadran développé par le cabinet de consultation Boston Consulting Group est clair, imagé et facile d'utilisation. Ce livre vous aidera à - Maîtriser rapidement la matrice BCG et ses subtilités; - Acquérir une meilleure vision globale de votre entreprise; - Comprendre l'importance relative de vos différents domaines d'activités stratégiques; - Effectuer les meilleurs choix d'allocation des ressources; - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteur, Thomas del Marmol, nous avons cherché à présenter aux lecteurs cet outil d'analyse du portefeuille d'activités, qui facilite grandement la prise de décision en matière d'investissements. - Juliette Nève À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806256935
  • Publisher: 50minutes.Fr
  • Publisher Imprint: 50minutes.Fr
  • Height: 198 mm
  • No of Pages: 66
  • Spine Width: 4 mm
  • Weight: 77 gr
  • ISBN-10: 2806256933
  • Publisher Date: 30 Jun 2014
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Un outil d'analyse stratégique
  • Width: 129 mm


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