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Mate A Sus Vacas Sagradas: Como las Empresas Exitosas Mandan A Paseo A las Viejas Ideas

Mate A Sus Vacas Sagradas: Como las Empresas Exitosas Mandan A Paseo A las Viejas Ideas

          
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About the Book

¿Como las empresas exitosas mandan a pastar a las viejas ideas? Si uno lo piensa, hay muchisimas vacas sagradas pastando perezosamente por las empresas de todo el mundo, y ya es hora de que alguien comience a dispararles. Esto no es una campaña en contra de las vacas, sino tan solo una fijacion que tienen los autores con el excesivo respeto a las vacas sagradas, es decir, hacer las cosas ciegamente y sin cuestionarse por el mero hecho de que siempre se ha hecho asi. Estas formulas fijas pueden ser agradables y faciles de seguir, pero no suelen ser muy eficientes en el mundo real. Este es un libro de empresa entretenido y revelador en el cual los autores no solo explican como identificar y matar a las vacas sagradas, sino que tambien aportan alternativas brillantes para hacer que los negocios sean mas rentables. David Bernstein, Beau Fraser, Hill Schwab, sacrifican vacas sagradas cada dia desde su agencia de publicidad The Gate Worldwide que tiene oficinas en Nueva York, Londres, Hong Kong, Singapu y Shanghai. / Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like always trust your research, success breeds success and the customer is always right, are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, Where's the beef? Reed Business Information


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Product Details
  • ISBN-13: 9788492452125
  • Publisher: Empresa Activa
  • Publisher Imprint: Empresa Activa
  • Height: 206 mm
  • No of Pages: 249
  • Series Title: Gestion del Conocimiento
  • Sub Title: Como las Empresas Exitosas Mandan A Paseo A las Viejas Ideas
  • Width: 132 mm
  • ISBN-10: 8492452129
  • Publisher Date: 01 Nov 2008
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 317 gr


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