Home > Business & Economics > Business & management > E-commerce: business aspects > Mastering Search Engine Marketing: A Guide to SEM Campaign Success
9%
Mastering Search Engine Marketing: A Guide to SEM Campaign Success

Mastering Search Engine Marketing: A Guide to SEM Campaign Success

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Are you looking to take your online advertising efforts to the next level? Do you want to harness the power of search engines to drive targeted traffic, increase conversions, and achieve your marketing goals? Look no further than "Mastering Search Engine Marketing: A Guide for SEM Campaign Success."

This comprehensive guide is designed to equip marketers, business owners, and aspiring SEM professionals with the knowledge and strategies needed to excel in the ever-evolving world of search engine marketing (SEM). From understanding the basics of search engines and their advertising platforms to leveraging advanced techniques like voice search and AI, this book covers it all.

Inside "Mastering Search Engine Marketing," you will:

- Gain a deep understanding of search engine algorithms, user intent, and the role of keywords in driving successful SEM campaigns.

- Learn how to conduct effective keyword research, uncover long-tail keywords, and build a comprehensive keyword strategy that aligns with your campaign objectives.

- Explore the major search engine advertising platforms, including Google Ads and Microsoft Advertising, and master campaign setup, ad group structuring, bidding strategies, and ad copy optimization.

- Discover the integration of search engine optimization (SEO) and SEM, leveraging both to maximize visibility and website rankings.

- Harness the power of display advertising to expand your brand reach and target specific demographics and interests.

- Implement effective remarketing campaigns to re-engage with previous website visitors and boost conversions.

- Optimize your mobile presence and tap into the growing trends of voice search, app store optimization (ASO), and video advertising.

- Learn how to effectively track and analyze campaign data, set up conversion tracking and goals, conduct A/B testing, and optimize your campaigns based on performance metrics.

- Stay up-to-date with the latest algorithm changes and industry updates to continuously refine your SEM strategies and stay ahead of the competition.

With practical insights, real-world examples, and actionable tips, "Mastering Search Engine Marketing" provides you with the tools and knowledge to navigate the complexities of SEM and drive tangible results for your business.

Whether you are a seasoned SEM professional or just starting out in the world of online advertising, this book will be your go-to resource for mastering the art of search engine marketing and unlocking the full potential of your digital marketing efforts.

Don't miss out on this opportunity to take your SEM campaigns to new heights. Get your copy of "Mastering Search Engine Marketing" today and start maximizing your online advertising success!


Best Sellers



Product Details
  • ISBN-13: 9798851353734
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 252
  • Spine Width: 13 mm
  • Weight: 341 gr
  • ISBN-10: 8851353735
  • Publisher Date: 06 Jul 2023
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Guide to SEM Campaign Success
  • Width: 152 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Mastering Search Engine Marketing: A Guide to SEM Campaign Success
Amazon Digital Services LLC - Kdp -
Mastering Search Engine Marketing: A Guide to SEM Campaign Success
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Mastering Search Engine Marketing: A Guide to SEM Campaign Success

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!