Strategic Management books all emphasize planning, implementation and control. But successful strategic management is all about evaluation at every step of the process. If your plan is faulty or your implementation and control processes are not up to par then your plan is in jeopardy. Each step needs to be analyzed. White and Lavin show how evaluating at every step dramatically improves the chances of success.
About the Author: Margaret A. White, Ph.D.
Margaret A. White is an emeriti professor. She retired as The Fleming Companies Professor in Technology Management in the Spears School of Business at Oklahoma State University. She most recently taught full-time at Maynooth University, Ireland. She has a Ph.D. in strategic management with a minor in Industrial Engineering from Texas A&M University. Her undergraduate degree in mathematics and her MBA are from Sam Houston State University.
Her research interests are in the areas of strategic process and systems, management of technology and research methods. She has published in a number of journals including Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Strategic Organizations, Organization Studies, Organizational Psychology Review. In addition, she has co-authored several books including the Management of Technology and Innovation: A Strategic Approach with Garry Bruton (Publisher--Cengage). She has served in a number of roles for international management organizations--she is currently Chair of the Ethics Adjudication Committee of the Academy of Management and was the first Chair of the Research Methods Group of the Strategic Management Society.
Dr. White has served and serves on several non-profit board of directors. In addition, she has been a serial entrepreneur/small business owner. Currently, she is a minority owner of Fusion DataNet LLC and serves on the Board of Directors as the Chief Strategy Officer.
Geraldine Lavin, BComm, MSc, CMC,
Geraldine is an Education and Learning Consultant with over 25 years experience managing programmes, designing and delivering modules, training courses and business solutions to third level, private and public organisations. Through combining a career in third level and working with businesses she merges research-led critical thinking and academic rigor with a solid focus on practical application. She provides training, business development, strategy and personal skills development resources to industry, primarily to SMEs, business support organisations and education providers.
The main focus of Geraldine's work to date has been with business support organisations that work with organisations at the start-up and scaling stages of their development. She has also lectured and completed research projects at a number of third level institutions in Ireland, including the Institute of Banking (UCD), UCD Michael Smurfit School of Business, DCU Business School, DCU Ryan Academy, the TU Dublin Graduate Business School and the School of Business, Maynooth University. She has also lectured abroad in CESUGA (Spain) and APMI (Hong Kong and Singapore). She is a founding director of 3rd i Ltd, a company providing business development and learning solutions.
She is a PhD candidate in DCU exploring the area of unformal learning in early stage food businesses. She holds an undergraduate degree in Commerce and a MSc in Business Studies from UCD. She is a Certified Management Consultant (CMC) and Fellow of the Institute of Management Consultants and Advisers (IMCA, Ireland) and a recipient of the Academic Fellow Award, nominated by the IMCA to the international Management Consultants Organisation, the ICMCI, in recognition of her contribution to the development of the Irish Consulting Industry.
