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Marktanalyse und Entwicklung einer Marketingstrategie für ein EMS-Studio in Nürnberg

Marktanalyse und Entwicklung einer Marketingstrategie für ein EMS-Studio in Nürnberg

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Diese Arbeit umfasst eine Erstellung einer Marktbeschreibung und -analyse für ein EMS-Studio in Nürnberg. Es erfolgt eine genaue Beschreibung der Lage und des Standorts des Unternehmens sowie eine Bestimmung zweier Marktgebiete, inklusive Makroumfeldanalyse, Abschätzung des Marktpotentials und Wettbewerbsanalyse. Das geplante EMS-Studio, soll Personen ab 18 Jahren ansprechen, welche beruflich, schulisch oder privat stark eingebunden und gefordert sind. Hierbei richtet sich das Angebot an die breite Masse, EMS soll nicht nur als Sport für wohlhabende suggeriert werden. Menschen mit Zeitmangel und einem stark ausgelasteten Alltag, sollen durch das zeitsparende Training einen effektiven Ausgleich erhalten. Und von den Vorteilen wie beispielsweise einer Gewichtsreduktion, Reduktion von Rückenbeschwerden und Muskelaufbau profitieren. Ein weiteres Ziel des Studios ist es, umliegende Firmen und deren Mitarbeiter für EMS zu gewinnen und Kooperationen mit diesen zu erlangen. Geschulte und lizensierte Personaltrainer bieten ein Ganzkörpertraining an, welches innerhalb eines Zeitraumes von 20 Minuten absolviert wird. Während der Trainings-zeit wird der Fokus auf die individuellen Bedürfnisse des Kunden gelegt. Um maximale Erfolge in der kurzen Trainingszeit zu erzielen, ist es nötig, den Kunden, seine Ziele und Wünsche zu kennen. Daher steht das Vertrauensverhältnis zwischen Trainer und Kunde an oberster Stelle. Innerhalb der Trainingszeit soll nicht nur die physische Fitness sondern auch die physische Ebene gestärkt werden. Um den Klienten ein ganzheitliches Programm zu bieten, werden Ernährungsberater tätig sein, welche Beratung, Pläne und Unterstützung in diesem Bereich bieten.


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Product Details
  • ISBN-13: 9783346280541
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 216 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 140 mm
  • ISBN-10: 3346280543
  • Publisher Date: 25 Nov 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 36 gr


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Marktanalyse und Entwicklung einer Marketingstrategie für ein EMS-Studio in Nürnberg
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Marktanalyse und Entwicklung einer Marketingstrategie für ein EMS-Studio in Nürnberg
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