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Marktanalyse für ein Premium Fitnessstudio in Hannover. Analyse der Positionierung und Strategie

Marktanalyse für ein Premium Fitnessstudio in Hannover. Analyse der Positionierung und Strategie

          
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About the Book

Einsendeaufgabe aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit wird eine Marktanalyse für ein Fitnessstudio durchgeführt. Das Fitnessstudio im Premium-Segment soll speziell Berufstätige und Studenten im Alter von 20-50 Jahren ansprechen und ihnen die Möglichkeit geben, ihre Ziele hinsichtlich des Trainings (Muskelaufbau, Gewichtsverlust) zu erreichen und sich vom Alltag auszuklinken und abzuschalten. Durch den durchschnittlich hohen Beitrag sollen vermehrt Menschen aus reicheren Schichten Hannovers angesprochen werden, die sich die verschiedenen Pakete (siehe Tabelle 1, Kapitel 1.1) leisten können und auch etwas mehr Geld in ihren Körper und ihre Gesundheit durch das großzügige Angebot an Trainingsbereichen und der großen Wellnessarea investieren wollen. Hieraus stellt sich auch die Positionierung des Unternehmens dar. Diese Leute sollen sich im Studio wohlfühlen und die Leistungen und den Service bekommen, für den sie zahlen. Berufstätige z.B. können nach einem anstrengenden Arbeitstag mit einem Personal-Trainer zusammen trainieren, nach der Anstrengung im Wellness-Bereich zur Ruhe kommen und abschalten sowie sich vom Alltag ablenken lassen. Auch Familien, speziell Mütter mit Kindern, haben eine reiche Auswahl an Krafttrainingsmöglichkeiten, können das vielfältige Kursangebot nutzen und genießen zugleich den Vorteil der hauseigenen Kinderbetreuung. Schließlich ergibt sich daraus eine Übersicht der Produkt-, Preis und Distributionspolitik, die im Folgenden tabellarisch dargestellt wird.


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Product Details
  • ISBN-13: 9783346416513
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346416518
  • Publisher Date: 11 Aug 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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