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Markt- Und Kompetenzorientierte Geschäftsfeldplanung: Wettbewerbs- Und Integrationsstrategien in Divisional Organisierten Unternehmen

Markt- Und Kompetenzorientierte Geschäftsfeldplanung: Wettbewerbs- Und Integrationsstrategien in Divisional Organisierten Unternehmen

          
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About the Book

GELEITWORT Bezüglich ihrer geschäftlichen Aktivitäten stehen diversifizierte Unternehmungen vor zwei strategischen Kernfragen: In welchen Geschäften sollen sie tätig sein? Wie können sie darin nachhaltige Wettbewerbsvorteile erlangen? Die Verfasserin behandelt diese Kernfragen aus der integrierten Perspektive von Market- und Resource-based View of Strategy. Market- und Resource-based View stehen mit einer dritten Perspektive, der unternehmungswertorientierten bzw. Value-based View, in Mittel- Zweck-Beziehungen. Ökonomische Wertsteigerung bildet den Zweck, integrierte Markt- und Kompetenzorientierung dient als Mittel. Integrierte Markt- und Kompetenzorientierung muß auf allen hierarchischen Ebenen und über alle Phasen der Geschäftsfeldplanung hinweg gewährleistet sein. Nur so kann die Unternehmung einen wertoptimalen Entwicklungspfad in die Zukunft beschreiten. Ein hierarchisch und prozessual differenziertes Grundkonzept markt- und kompetenzorientier- ter Geschäftsfeldplanung spiegelt dieses Erfordernis im Rahmen der vorliegenden Arbeit wider. Die Arbeit besticht durch eine präzise theoretische Systematik, durch das Heranziehen zahlreicher Beispiele aus der Wirtschaftspraxis und durch einen hervorragend lesbaren Stil. Sie bereichert die wissenschaftliche Diskussion, vermittelt der Praxis Anregungen und neuartige Einsichten. Zielgruppe dieser Arbeit sind folglich sowohl Wissenschaftler und Studierende an Hochschulen als auch Führungskräfte in Unternehmungen sowie Un- ternehmungsberater, die sich vertieft mit der Geschäftsfeldplanung auseinandersetzen. Die Arbeit verdient hohe Beachtung.


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Product Details
  • ISBN-13: 9783409128612
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1998 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 385 gr
  • ISBN-10: 3409128611
  • Publisher Date: 25 Sep 1998
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 257
  • Series Title: Neue Betriebswirtschaftliche Forschung (Nbf)
  • Sub Title: Wettbewerbs- Und Integrationsstrategien in Divisional Organisierten Unternehmen
  • Width: 152 mm


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Markt- Und Kompetenzorientierte Geschäftsfeldplanung: Wettbewerbs- Und Integrationsstrategien in Divisional Organisierten Unternehmen
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Markt- Und Kompetenzorientierte Geschäftsfeldplanung: Wettbewerbs- Und Integrationsstrategien in Divisional Organisierten Unternehmen
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