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Markt im Wandel: Auswirkungen eines nachhaltigen Produktangebots auf die Beziehung zum Kunden

Markt im Wandel: Auswirkungen eines nachhaltigen Produktangebots auf die Beziehung zum Kunden

          
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About the Book

Der Konflikt zwischen der Vereinbarkeit von Nachhaltigkeit und Profit beschäftigt die Allgemeinheit seit Beginn der Sozialen Marktwirtschaft. Im Zuge verschiedener gesellschaftlich und ökologisch schwerwiegender Entwicklungen in den letzten Jahrzehnten erscheint diese kontrovers diskutierte Thematik in der heutigen Zeit aktueller denn je. Zur Erreichung der im Rahmen der Rio-Konferenz 1992 von der Weltkommission verabschiedeten Nachhaltigkeitsziele sind sowohl die Konsumenten als auch die Unternehmen gefordert, nicht nachhaltige Produktionsweisen und Konsumgewohnheiten zu überdenken und gezielt Konsequenzen zur Veränderung dieser zu initiieren. Vor diesem Hintergrund beschäftigt sich die Forschung vermehrt mit der Suche nach Erkenntnissen und Faktoren, die eine Entwicklung in Richtung nachhaltigerer Konsummuster fördern können. Aus diesem Sachverhalt ergibt sich die dieser Arbeit zu Grunde liegende Forschungsfrage, welche Auswirkungen eine unternehmerische Orientierung in Richtung nachhaltigen Konsums auf die Beziehung zu der zentralen organisatorischen Anspruchsgruppe der Kunden hat.
About the Author: Florian Klar, M.Sc. wurde 1988 in Gelsenkirchen geboren. Sein Studium der Betriebswirtschaftslehre an der Ruhr-Universität Bochum schloss der Autor im Jahre 2014 mit dem akademischen Grad eines Masters of Science erfolgreich ab. Bereits während des Studiums interessierte sich der Autor für die Debatte zur Vereinbarkeit von Nachhaltigkeit und Profit. Fortan beschäftigte er sich vermehrt mit der Suche nach Erkenntnissen und Faktoren, die eine Entwicklung in Richtung nachhaltigerer Konsummuster fördern können. Die Frage nach den Auswirkungen einer unternehmerischen Orientierung in Richtung nachhaltigen Konsums auf die Beziehung zu den Kunden stand dabei besonders im Vordergrund seiner Arbeit.


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Product Details
  • ISBN-13: 9783958509597
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 140 gr
  • ISBN-10: 3958509592
  • Publisher Date: 03 Mar 2015
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Sub Title: Auswirkungen eines nachhaltigen Produktangebots auf die Beziehung zum Kunden
  • Width: 148 mm


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Markt im Wandel: Auswirkungen eines nachhaltigen Produktangebots auf die Beziehung zum Kunden
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Markt im Wandel: Auswirkungen eines nachhaltigen Produktangebots auf die Beziehung zum Kunden
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