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Markt für Low Cost Carrier in Europa: Unter besonderer Berücksichtigung der Marktstrategien von Ryanair, Easyjet und Germanwings

Markt für Low Cost Carrier in Europa: Unter besonderer Berücksichtigung der Marktstrategien von Ryanair, Easyjet und Germanwings

          
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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich Tourismus - Sonstiges, Note: 1,3, Fachhochschule Trier - Hochschule für Wirtschaft, Technik und Gestaltung, Sprache: Deutsch, Abstract: Was früher noch ein Luxusgut für Reiche und Privilegierte war, ist in unserer heutigen Zeit zu etwas Alltäglichem geworden - das Fliegen. Mit Slogans wie "Fliegen zum Taxipreis", "Fly high, pay low", oder " Fliegen zum Preis von einer Jeans" wird seit einigen Jahren verstärkt im Luftverkehr geworben. Das dazugehörige Geschäftsmodell nennt sich "Low Cost Carrier". Durch die Liberalisierung des zivilen Luftverkehrsmarktes in Europa Anfang der neunziger Jahre, konnten erstmals alle Fluggesellschaften jede beliebige europaweite Flugstrecke aufnehmen. Die Deregulierung bedeutete für den Kunden eine größere Auswahl an Flugoptionen und günstigere Ticketpreise und ermöglichte es den Low Cost Carriern in den europäischen Markt einzutreten. Während der europäische Luftverkehr weiter wächst, verlieren die ursprünglichen Full Service Carrier immer mehr an Führungsrolle. Stattdessen sind Low Cost Carrier wie Germanwings, easyJet oder Rynair, die in unserer heutigen Gesellschaft nicht mehr wegzudenken sind, der neue Wachstumsmotor im Luftverkehr und machen das Fliegen, dank preiswerten Tickets, für eine breite Bevölkerungsschicht zugänglich. Das Modell des Billigfliegers hat sich in den letzten zwanzig Jahren stark entwickelt und seinen Marktanteil in Europa stetig erhöht. Doch was ist das Erfolgsrezept dieses Businessmodells? Was macht Low Cost Carrier so einzigartig und profitabel und was unterscheidet sie von den herkömmlichen Full Service Carriern? Im Folgenden werden auf diese und ähnliche Aspekte genauer eingegangen, Fragen nach Entwicklung, Geschäftsmodell und Zielen genauer erläutert und schließlich die Perspektiven des Low Cost Carrier - Segments für die Zukunft im Luftverkehr zusammengefasst. Insbesondere wird der Focus dieser Arbeit auf dem europäischen Markt der Low Cost Carrier unt


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Product Details
  • ISBN-13: 9783668702622
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Weight: 63 gr
  • ISBN-10: 3668702624
  • Publisher Date: 06 May 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Unter besonderer Berücksichtigung der Marktstrategien von Ryanair, Easyjet und Germanwings
  • Width: 148 mm


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Markt für Low Cost Carrier in Europa: Unter besonderer Berücksichtigung der Marktstrategien von Ryanair, Easyjet und Germanwings
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