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Marketingziele in der Kommunikationspolitik von Unternehmen. Definition und Relevanz

Marketingziele in der Kommunikationspolitik von Unternehmen. Definition und Relevanz

          
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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, AMD Akademie Mode & Design GmbH (Hochschule Fresenius), Sprache: Deutsch, Abstract: Innerhalb dieser schriftlichen Ausarbeitung sollen bedeutende Marketingziele, welche sich aus der Kommunikationspolitik von Unternehmen ergeben, zunächst genau definiert und eingeordnet werden. Im Anschluss daran werden die vorgestellten strategischen Unternehmensvorsätze in Bezug auf ihre derzeitige Relevanz analysiert. Ziel ist es, dabei zu veranschaulichen, vor welchen Herausforderungen Unternehmen heutzutage stehen, um ihre kommunikationspolitischen Marketing-Aktivitäten wirksam einzusetzen. Dafür soll ausführlich erläutert werden, warum die erfolgreiche Umsetzung von Kaufprozessen heutzutage in direkter Verbindung mit der Optimierung einer individuellen Customer Journey steht. Diese ist maßgeblich für ein effektives Customer Experience Management anzusehen und fokussiert sich umfänglich auf das Erreichen aller relevanter kommunikationspolitischer Marketingziele. Um die Frage nach der genauen Definition und Relevanz marketingstrategischer Zielführungen innerhalb der Kommunikationspolitik so strukturiert wie möglich zu beantworten, ist diese Hausarbeit nach der folgenden Gliederung aufgebaut. Zu Beginn wird die Kommunikationspolitik im Allgemeinen definiert und erläutert. Anschließend werden die Zielführungen der Kommunikationspolitik analysiert und daran anknüpfend das Konzept der Customer Journey detailliert vorgestellt. Im weiteren Verlauf werden schließlich die kommunikationspolitischen Marketingziele sowie ihre jeweilige Relevanz, in Verbindung mit ihrer Rolle als einzelne Etappe der Customer Journey, beleuchtet. Abschließend erfolgen zum Ende der Hausarbeit die Zusammenfassung und das Fazit.


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Product Details
  • ISBN-13: 9783346630162
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346630161
  • Publisher Date: 24 May 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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Marketingziele in der Kommunikationspolitik von Unternehmen. Definition und Relevanz
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