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Marketingmanagement: Das Geheimnis des Verkaufs in Unternehmen

Marketingmanagement: Das Geheimnis des Verkaufs in Unternehmen

          
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About the Book

Marketingmanagement ist nicht nur Marketing als Begriff, sondern ganz allgemein das Management aller Beteiligten und insbesondere des "Menschen", sei er Kunde oder Vertriebsmitarbeiter. Dieses Buch bietet einige skizzenhafte Antworten, verbunden mit einer Erkundung der Grundlagen des Marketings. Um dies zu erreichen, untersuchen wir zunächst die Ursprünge, das etymologische Verständnis und die Art und Weise, wie Marketing die Wertschöpfung für Verbraucher und Unternehmen ermöglicht. Anschließend analysieren wir die Rolle und den Beitrag des Marketings zum Verkaufsprozess in Unternehmen und erörtern die wichtigsten Hindernisse und Veränderungen, die das Marketing heute beeinflussen. Schließlich diskutieren wir die Rolle des "Menschen" als Schlüsselfaktor für den Verkauf und die Positionierung des Unternehmens durch Produkt-, Preis- und Vertriebspolitik sowie durch integrierte Marketingkommunikation mit den Kunden der Wahl, um einen konstanten Verkauf und damit einen Sieg über die Konkurrenz zu erzielen. Wir brauchen Ihnen nicht noch einmal zu raten, dieses Buch ist wie für Sie gemacht.


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Product Details
  • ISBN-13: 9786204387949
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Weight: 118 gr
  • ISBN-10: 6204387944
  • Publisher Date: 12 Jan 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Das Geheimnis des Verkaufs in Unternehmen
  • Width: 152 mm


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Marketingmanagement: Das Geheimnis des Verkaufs in Unternehmen
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Marketingmanagement: Das Geheimnis des Verkaufs in Unternehmen
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