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Marketingkonzeption zur Produkteinführung am Beispielprodukt POLI-TRANS

Marketingkonzeption zur Produkteinführung am Beispielprodukt POLI-TRANS

          
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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Allgemeines, Note: 1,3, Fachhochschule der Wirtschaft Bergisch Gladbach, Sprache: Deutsch, Abstract: Die Marketingkonzeption beschreibt ein umfassendes Instrument für das Management eines Unternehmens. Mit der Umsetzung einer Marketingkonzeption werden individuelle Ziele festgelegt, Strategien zur Erreichung dieser Ziele ausgewählt und gleichzeitig konkrete Instrumente bestimmt, mit deren Hilfe diese Strategien verwirklicht werden können. Somit werden hier alle wesentlichen, internen Vorgänge und Strukturen geplant, die darauf abzielen das operative Geschäft zu erweitern und auf Dauer zu sichern. Des Weiteren veranlasst der dynamische Wechsel der Umwelt Unternehmen dazu, ein höheres Gewicht auf die Erarbeitung und Durchführung von Innovationsprozessen zu legen. In einer Welt, in der die Kundenwünsche immer individueller und die Angebote immer umfangreicher werden, bekommt innovatives Arbeiten eine zunehmend wichtige Bedeutung. Innovative Prozesse werden nicht nur verwirklicht um dem Wettbewerbsdruck gerecht zu werden, auch Umsatzsteigerungen können z.B. durch eine sorgfältig geplante Produktneueinführung verwirklicht werden. In der folgenden Arbeit möchte ich den Innovationsprozess einer Produkteinführung am Beispiel der Firma Poli-Tape genauer thematisieren und dabei auch Bezug auf die Ausgangslage sowie auf die konkrete Vorgehensweise nehmen. Die Marketingkonzeption als elementarer Bestandteil eines jeden Unternehmens, wird grundlegend thematisiert und an praktischen Beispielen verdeutlicht. Die Bedeutung einer Marketingkonzeption für Unternehmen liegt begründet in den immer komplexer werdenden Unternehmensstrukturen. Unternehmen wachsen stetig und schließen sich immer häufiger zu großen Konzernen zusammen. Damit ein Unternehmen so wirtschaftlich handelt wie möglich, müssen alle daraus entstehenden Prozesse gründlich geplant und durchdacht sein, bevor Entscheidungen getroffen werden können.


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Product Details
  • ISBN-13: 9783668940420
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668940428
  • Publisher Date: 06 Apr 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 72 gr


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