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Marketing Turistico: Strategie e Strumenti per la Promozione Efficace della Tua Impresa Turistica

Marketing Turistico: Strategie e Strumenti per la Promozione Efficace della Tua Impresa Turistica

          
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About the Book


All'interno di questo libro scoprirai:

COME APPRENDERE LE LEGGI FONDAMENTALI DEL MARKETING

Capire le leggi fondamentali del marketing.

Come soddisfare i bisogni dei consumatori.

Scopri come emergere sul mercato.

Come orientare un servizio verso i consumatori per garantire loro la massima soddisfazione.

Cosa occorre per valorizzare il "giusto" prezzo.

Come commercializzare un prodotto/servizio.

Capire l'importanza di comunicare la tua esistenza.

COME GESTIRE IL PERSONALE IN UN'IMPRESA

Impara l'importanza della gestione del tuo personale.

Cosa differenzia il tuo personale da quello dei tuoi concorrenti.

Come essere un "imprenditore intelligente".

Le credenziali che un buon collaboratore deve assolutamente possedere.

Come far sì che un collaboratore renda il doppio e costi meno.

L'importanza del "servizio" nel marketing come strumento di miglioramento.

Come aggiungere valore al tuo servizio.


vCOME POSIZIONARSI SUL MERCATO

Impara a sorprendere i tuoi clienti.

Scopri come per differenziarsi non servano molti soldi.

Come trovare le tua caratteristica predominante e sfruttarla al meglio.

Le "ricerche anonime" a cosa servono.

Scopri la strategia del "posizionamento".

COME CREARE LA PROPRIA IMMAGINE E IL PROPRIO BRAND

L'importanza del tuo nome come "biglietto da visita".
vCome fare una buona "prima impressione".

Impara a costruire sapientemente la tua immagine per emergere dalla massa.

L'advertising, le human relation, le sales promotion, il direct marketing: impara a usarli integrandoli tra loro.

L'importanza del binomio pubblicità/notorietà.

Come investire in modo intelligente nella pubblicità.

Scopri su cosa "concentrare" un messaggio pubblicitario.

Il fenomeno della "goccia d'acqua" impara a usarlo.

COME DEFINIRE IL GIUSTO PREZZO E USARE IL PRINCIPIO DI PARETO

Perché non scegliere un "prezzo medio" di mercato.

L'importanza delle emozioni nella scelta del prezzo.

Come tarare il prezzo in funzione del tuo potenziale cliente.

I segreti del Principio di Pareto.

Come fidelizzare i tuoi clienti.

Come non farti abbandonare dai tuoi clienti.

Scopri i parametri attraverso i quali suddividere la tua clientela.

COME VENDERE E FATTURARE DI PIU'

Come evitare l' "Effetto farfalla".

Impara a non perdere nemmeno un solo cliente.

Capire perché è più importante non perdere vecchi clienti che acquistarne di nuovi.

L'efficacia di un Database per la tua clientela.

Come comunicare con i tuoi clienti al fine di fidelizzarli.

Il direct mail e l'uso del telefono: come integrarli per rafforzare il tuo messaggio.

COME SCRIVERE UNA LETTERA DI VENDITA EFFICACE

Perché è consigliabile scegliere sempre una lettera lunga.

Le "parole magiche" e l'importanza del loro utilizzo nella stesura di una lettera di vendita.

Perché adottare il post scriptum.

L'importanza di un buon titolo: come sceglierlo.

Scopri perché è importante offrire sempre una prova gratuita al tuo potenziale cliente.

Scopri come acquistare maggiore credibilità grazie alla garanzia di rimborso.

Perché è importante fidelizzare i tuoi clienti con mail di "Auguri".

Come gestire adeguatamente le promozioni.


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Product Details
  • ISBN-13: 9788861743762
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 206
  • Spine Width: 11 mm
  • Weight: 285 gr
  • ISBN-10: 8861743765
  • Publisher Date: 04 Jun 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Strategie e Strumenti per la Promozione Efficace della Tua Impresa Turistica
  • Width: 152 mm


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