Excerpt from Marketing Through Food Brokers

In spite Of the tremendous importance Of the food broker in the food field, his work is little known and seldom understood by the great majority of Americans who are indebted to him for bringing thousands Of foodstuffs into their homes at most reasonable prices. Without the services Of the food broker the food bill of the American public would be much higher than it is, and it is time that proper recognition be given him for his great contribution to the distribution of food products over our broad land.

Marketing courses are given in many Of our leading colleges and universities; yet in these courses the food broker is scarcely mentioned. A young man graduating from a business school receives his diploma without know ing that virtually 60 per cent Of the products of America's greatest industry is sold by food brokers. He is unaware Of the fact that the food brokers of America are responsible for annual sales Of grocery products in excess of six billion dollars. Perhaps one reason for this oversight is the fact that the broker makes very little noise about his activities. He is an independent salesman working by independent methods, and his important work is so smoothly con ducted that he generally remains unnoticed. He is likely to receive publicity only when his rights are so totally ignored, particularly by uninformed legislators, that he is obliged to voice his position and to make clear his func tion in the economic structure. The proof of the food broker's importance is found in the silent, efficient manner in which he moves the bulk Of America's food and grocery products through the channels Of distribution.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.