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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (Ams) Annual Conference

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (Ams) Annual Conference

          
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About the Book

Education: Innovations in Course Control and Delivery.- Internet Marketing Issues.- Retailing Track: Differences Among Consumer Segments.- Sales: Managing Customer Relationships.- B2B: Trust, Loyalty, and Interfirm Governance.- Doctoral Session: Buyer Behavior Issues.- International: Consumer Behavior Issues and Global Marketing.- The Pursuit of Happiness: A Worthy Focus for Marketers?.- Consumer Perceptions in Services Research.- Strategy: Insights on Networks and Relationship Strategy.- Retailing: Atmospherics Role in the Shopping Experience.- Research: Qualitative and Quantitative Approaches to Market Research.- Doctoral Session: Consumer Perceptual Potpourri.- Strategy: Organizational Learning and Marketing Strategy.- Focusing on Improving Salesperson Job Performance and Job Attitude.- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions.- IMC: Advertising: Deception, Emotion and Wireless Message.- Services: Understanding Service Quality and Relationship Quality in Service Firms.- Consumer Loyalty Research: What do We Know?.- Doctoral Session: Technology and Marketing.- Store Image -Theory, Research and Reality: A South Africa Perspective.- Consumer Behavior Potpourri.- Ethics: Regulation and Self-Regulation in Markets.- Technology Issues in Consumer Behavior.- Electronic Marketing Issues.- Measurement Issues in Marketing.- Globalization Potpourri.- Ethical and Legal Issues.- Marketing Potpourri.- Purchasing Motivations: Generations, Products and Attitudes.- Doctoral Session: Marketing Strategy Issues.- International: Marketing Strategy Issues and Global Marketing.- International: Marketing Management Issues and Global Marketing.- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers.- Social and Non-Profit Marketing.- Services: Customer-Firm Interactions and Communications in Service Industries.- B2B: Sustaining and Maintaining Supply Chains.- Marketing Mix, Environment, and Strategy.- Doctoral Session: Relationship Marketing Issues.- Marketing Strategy: Insights on Market Orientation.- Retailing: A Look at Various Promotional Issues.- Doctoral Dissertation Award Winner Finalists Presentations.- Understanding Ourselves: Identity, Brands, and Consumption.


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Product Details
  • ISBN-13: 9783319385723
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: Softcover reprint of the original 1st ed. 2015
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 772 gr
  • ISBN-10: 3319385720
  • Publisher Date: 10 Sep 2016
  • Binding: Paperback
  • Height: 279 mm
  • No of Pages: 306
  • Series Title: Developments in Marketing Science: Proceedings of the Academ
  • Sub Title: Proceedings of the 2005 Academy of Marketing Science (Ams) Annual Conference
  • Width: 210 mm


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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (Ams) Annual Conference
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