These questions will be analyses with regard to its significance and applicability in brand management. The results of a neuropsychological study, which measured the implicit personality systems of package tourists and travel agents with a psychological test. When investigating the travel market, it must be taken into consideration that it is subject to considerable changes, due to, for example, new dynamic production processes, price comparison systems, the growth of online providers etc. Every travel agent needs to make each brand unique and distinguishable in its perception. The key issues discussed where: Why do package tourists buy? Which scopes and potentials are there? When positioning style brands? How can potential customers be better addressed and won as a customer? Central question concerning travel agents where: what is there main motivation ( commissions, incentives)? How can travel agents be more effectively? How can travel agents help to increase the sale? Sensing versus intuition concerns perception itself, thinking versus feeling are decision strategies based on perception and judging versus perceiving relate to the handling of these decision. Because individual travel agent needs to explain why whose choice of packages holiday arrangement is the best suitable to every consumer considerably when the customer is the first time to contact the travel agent, so travel agent is needed more professional travel knowledge to arrange the best packages holiday to serve every visitor to enjoy their holidays satisfactory to build their brand. Otherwise, any television brand company sale representatives who only need to introduce what the style of television product which feature to let the visitor to know to decide to buy or not buy it. So, any television product brands which need more different kinds of advertising to help them to promote to build their brands long term.In conclusion, P&G fairy liquid soap brand management principle, which is more similar to apply to television product brand management principle, which need to launch their different style products to satisfy clients needs. Such as P&G brand company needs to continue to change its product ingredient to let many customers to feel to use safely, e.g. it launches bar soap products to liquid soap products as well as any television product companies to launch how to change television images and colours to be more clear to attract many customers to choose to buy whose television brands products. Otherwise, packages of holiday arrangement tourism service, tourism consultants need to own professional travel knowledge to help whose visitors to arrange any the most reasonable price and the most safe and the most unique journeys to attract any visitors to choose whose packages of holiday services. In fact, travel agents who do not need to spend much money to invest to carry on launching their travel service to raise time to gather travel information to increase whose ideas to achieve to persuade every visitors to choose packages of holiday arrangement successfully. Hence, it seems P&G fairy liquid soap product brand management principle which can not apply to packages of holidays travel arrangement service clearly.