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Marketing Strategico: Sfide e Opportunità nell'Era Digitale

Marketing Strategico: Sfide e Opportunità nell'Era Digitale

          
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About the Book

"Marketing: Strategie e Pratiche per il Successo Aziendale" è un libro completo e approfondito che fornisce una panoramica dettagliata del campo del marketing e delle sue applicazioni nel contesto aziendale contemporaneo.

Questo libro è un prezioso strumento per studenti, professionisti del settore e imprenditori che desiderano acquisire una solida comprensione dei principi fondamentali del marketing e delle strategie efficaci per promuovere il successo delle loro aziende.

Il libro inizia introducendo i concetti fondamentali del marketing, compresa l'importanza della strategia e dell'orientamento al cliente. Vengono esplorate le basi teoriche del marketing e vengono forniti esempi pratici per illustrare come applicare efficacemente i principi di base.

Successivamente, il libro affronta tematiche come l'analisi di mercato, la pianificazione strategica, il marketing digitale, il marketing relazionale, il marketing internazionale e l'innovazione. Ogni capitolo fornisce una panoramica approfondita degli argomenti trattati, con esempi, casi di studio e suggerimenti pratici per l'implementazione di strategie di marketing efficaci.

Il libro mette in evidenza l'importanza delle nuove tecnologie e dell'era digitale nel contesto del marketing moderno. Vengono esplorate strategie come il content marketing, l'ottimizzazione dei motori di ricerca (SEO), la pubblicità pay-per-click (PPC), il social media marketing, l'e-mail marketing e l'automazione del marketing, fornendo strumenti e suggerimenti per massimizzare l'efficacia di queste strategie nel contesto digitale.

Inoltre, il libro affronta tematiche legate alla gestione dei rapporti con i clienti, all'esperienza del cliente e alla customer retention. Vengono esplorate strategie per creare esperienze memorabili, gestire i reclami dei clienti e implementare programmi di fedeltà per promuovere relazioni di valore durature con i clienti.

Infine, il libro analizza l'espansione internazionale e il marketing globale, esplorando l'adattamento al mercato internazionale, l'innovazione di prodotto, lo sviluppo di nuovi mercati e il marketing dei servizi. Vengono forniti strumenti e suggerimenti per affrontare le sfide della globalizzazione e sfruttare le opportunità offerte dai mercati internazionali.

"Marketing: Strategie e Pratiche per il Successo Aziendale" è un libro completo e aggiornato, che offre una visione approfondita del marketing nel contesto aziendale contemporaneo. Con una combinazione di teoria e pratica, questo libro guida i lettori attraverso le strategie e le tattiche fondamentali del marketing, fornendo le conoscenze necessarie per raggiungere il successo nel mercato globale sempre più competitivo.


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Product Details
  • ISBN-13: 9798851627033
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Weight: 63 gr
  • ISBN-10: 8851627037
  • Publisher Date: 09 Jul 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Sfide e Opportunità nell'Era Digitale
  • Width: 152 mm

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