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marketing social en tant qu'intervention dans les relations avec les partenaires

marketing social en tant qu'intervention dans les relations avec les partenaires

          
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About the Book

Ce travail entrelace deux domaines scientifiques différents, ce qui nous permet de constater à quel point ils sont liés. Le premier est le marketing social et le second est le domaine des relations entre partenaires et des relations familiales. À notre connaissance, cette question de recherche n'a pratiquement pas été abordée dans la littérature. Le marketing social a un impact sur de nombreuses questions sociales. Cette étude est donc axée sur son utilisation pour changer le comportement des partenaires, qui doivent modifier des croyances et des modèles de comportement profondément enracinés. Sur la base des résultats de la recherche, un modèle de nouvelles interventions de marketing social sur les questions de relations de partenariat a été créé. Le modèle montre comment le marketing social peut aider à résoudre les problèmes dans les relations entre partenaires par l'influence de la sensibilisation et de l'information sur l'importance d'un partenariat bon et sain, l'abandon des vieilles habitudes et l'adoption de nouveaux modes de comportement dans une relation, le changement de modèles profonds de comportement, de sentiments et d'idées sur la relation, les changements de valeurs ou de croyances et de principes profondément enracinés, le changement de stéréotypes sur une relation et sur les rôles traditionnels des hommes et des femmes dans le partenariat.


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Product Details
  • ISBN-13: 9786208147013
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6208147018
  • Publisher Date: 30 Sep 2024
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 109 gr


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