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Marketing rurale dei prodotti di largo consumo

Marketing rurale dei prodotti di largo consumo

          
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About the Book

L'industria dei Fast Moving Consumer Goods è la quarta più grande dell'economia indiana. Molte multinazionali e operatori nazionali sono presenti in questo settore. La commercializzazione dei prodotti di largo consumo ha raggiunto livelli di saturazione nei mercati urbani. Ciò ha spinto molti commercianti a trovare nuove strade per i loro prodotti. Ora l'India rurale è una manna per loro. L'India rurale è un vasto mercato con opportunità illimitate che aspettano di essere sfruttate dalle aziende del settore FMCG. Per trarne vantaggio, l'industria indiana dei beni di largo consumo è impegnata a mettere in atto una strategia parallela di marketing rurale. Pertanto, il marketing rurale è diventato l'ultimo mantra di marketing della maggior parte dei produttori di beni di largo consumo. Ma raggiungere i mercati rurali non è un compito facile. I mercati rurali pongono problemi di distribuzione, comunicazione, infrastrutture e soprattutto di comprensione del consumatore rurale. Questo libro, pertanto, fornisce uno studio completo sulle sfumature del marketing rurale, sullo scenario dell'industria dei beni di largo consumo e sul comportamento dei consumatori rurali, che facilita gli imprenditori e i membri del canale nella progettazione di strategie di marketing innovative per affrontare i mercati rurali. I fattori demografici e psicografici dei consumatori rurali sono analizzati statisticamente e ne derivano conclusioni.


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Product Details
  • ISBN-13: 9786207007080
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 344
  • Spine Width: 20 mm
  • Width: 152 mm
  • ISBN-10: 6207007085
  • Publisher Date: 02 Jan 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 507 gr


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