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Marketing Review St. Gallen - Jahrgang 2015: Marketingzeitschrift Für Theorie Und PRAXIS

Marketing Review St. Gallen - Jahrgang 2015: Marketingzeitschrift Für Theorie Und PRAXIS

          
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About the Book

Der Jahrgangsband 2015 der Marketingzeitschrift für Theorie & Praxis bündelt alle sechs Ausgaben der Marketing Review St. Gallen (MRSG) in einem Band. Die Marketing Review St. Gallen beleuchtet aktuelle Marketingthemen aus der Perspektive von Wissenschaft und Praxis. Führungskräfte aus der Wirtschaft berichten über konkrete Erfahrungen und Strategien aus dem Unternehmensalltag. Professoren der führenden europäischen Universitäten publizieren ihre neuesten Erkenntnisse für Praktiker gut lesbar aufbereitet. Als Leser profitieren Sie vom Wissen der Vordenker und eröffnen sich neue Perspektiven für ein erfolgreiches Marketing. Als Themenheft setzt die Marketing Review St. Gallen in jeder Ausgabe einen inhaltlichen Schwerpunkt.

Schwerpunkte 2015: Marketing Transformation.- Marketingentscheidungen.- Neue Technologien in Marketing und Handel.- Sharing Economy.- Marketing Spezialisierung.- Excellence in Sales Management.



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Product Details
  • ISBN-13: 9783658148102
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 1718 gr
  • ISBN-10: 3658148101
  • Publisher Date: 18 Aug 2016
  • Height: 279 mm
  • No of Pages: 572
  • Series Title: German
  • Sub Title: Marketingzeitschrift Für Theorie Und PRAXIS
  • Width: 210 mm


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