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Marketing Relazionale: Comprendere, Gestire, Fidelizzare i tuoi Clienti

Marketing Relazionale: Comprendere, Gestire, Fidelizzare i tuoi Clienti

          
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About the Book


All'interno di questo libro scoprirai:


COME COMPRENDERE L'EVOLUZIONE DEL MARKETING

Cosa vuol dire "fare marketing".

Quali sono i soggetti coinvolti nel processo di marketing.

Di quali equilibri devi tenere conto quando formuli un'offerta per avere successo.

COME FORMARE I TUOI COLLABORATORI

Capire quali sono i soggetti coinvolti nella relazione con il cliente.

Lavorare a monte: la selezione del personale.

Come devi relazionarti con i tuoi collaboratori e quali atteggiamenti devi aspettarti da loro.

Quali conseguenze ha per la tua attività un cliente insoddisfatto.

Come puoi fare la differenza nel tuo mercato di riferimento.

COME PASSARE DALLA VISION AL CLIENTE

Scoprire da chi e da cosa dipende la soddisfazione del cliente.

Cosa occorre per impostare un management orientato al cliente.

Come delegare in tutta sicurezza la gestione del cliente ai tuoi collaboratori.

Capire come lavorare sulla crescita del tuo personale.

COME COMPRENDERE I BISOGNI DEL CLIENTE

Utilizzare il modello di Kano per individuare e gestire i bisogni del tuo cliente.

Quale ruolo gioca la variabile "tempo" nella soddisfazione dei bisogni.

Ottenere le informazioni necessarie dai tuoi clienti in modo trasparente e senza spendere un patrimonio.

Perché devi puntare sull'emozione per conquistare e fidelizzare i tuoi acquirenti.

COME COSTRUIRE IL BRAND CON LA RELAZIONE

Come scoprire e definire la propria identità aziendale.

Cosa è il brand e quali sono i principi base sui quali deve essere costruito.

Mettere in pratica alcuni spunti di marketing relazionale.

COME OTTENERE LA FEDELTA' AL BRAND

Capire perché i clienti non sono tutti uguali e su quali devi puntare.

Quali sono gli obiettivi che devi porti nel vendere il tuo prodotto.

Cosa devi sapere per avere clienti fedeli e soddisfatti.

Conoscere le fasi di fidelizzazione per conseguire progressi.

Capire l'importanza della fedeltà di comportamento e della fedeltà emotiva.

COME REALIZZARE UN PROGRAMMA DI FIDELIZZAZIONE

Imparare a gestire i diversi livelli di legame con il cliente.

Scoprire il valore di una lista clienti e quali sono le sue potenzialità.

Come gestire la fase promozionale nel migliore dei modi.


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Product Details
  • ISBN-13: 9788861742567
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 198
  • Spine Width: 11 mm
  • Weight: 272 gr
  • ISBN-10: 8861742564
  • Publisher Date: 04 Jun 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Comprendere, Gestire, Fidelizzare i tuoi Clienti
  • Width: 152 mm


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