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Marketing Principles And Techniques (2Nd Revised Edition)

Marketing Principles And Techniques (2Nd Revised Edition)

          
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About the Book

A useful guidebook for marketing managers/executives and students providing information on important principles and techniques of modern marketing such as Marketing Definitions, Marketing Management Process, Consumer Behavirour, Marketing Strategy, etc. Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management [PDM], selling, pricing, etc. The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking a greater proportionate share of marketing time and effort. In great measure than ever before technical competence in marketing will be needed, together with a positive attitude of mind and determination. This book now in second revised edition is aimed at describing the different facets of marketing principles and techniques and the managerial aspects of the marketing philosophy in an analytical and comprehensive fashion. This book is a basic text for all students of management and commerce and a ready reference guide for all marketing executives and would be managers.

Table of Contents:
Preface. Marketing terminology. 1. Marketing 2. Marketing management 3. Marketing information system and marketing research 4. Consumer behaviour 5. Forecasting marketing 6. Market segmentation 7. Marketing strategy 8. Products 9. Branding, packaging and labeling 10. Pricing 11. Distribution management and channels of distribution 12. Promotion 13. Advertising 14. Sales management 15. Quantitative methods applied in marketing 16. Marketing policy 17. International marketing and globalisation 18. Internet marketing and e-business 19. Marketing environment 20. Marketing, society and the law


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Product Details
  • ISBN-13: 9788176294225
  • Publisher: Deep & Deep Publications
  • Publisher Imprint: Regal Publications
  • Language: English
  • ISBN-10: 8176294225
  • Publisher Date: 2005
  • Binding: Hardcover
  • No of Pages: 272

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Marketing Principles And Techniques (2Nd Revised Edition)
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