Home > General > Marketing Practices In Developing Economy : Cases From South Asia: Production/Quantitative Method
19%
Marketing Practices In Developing Economy : Cases From South Asia: Production/Quantitative Method

Marketing Practices In Developing Economy : Cases From South Asia: Production/Quantitative Method

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

I am happy to see this book of cases which provides a South Asia perspective and includes cases from Afghanistan, Bangladesh, India, Nepal, Pakistan and Sri Lanka. The cases cover a wide range — from agriculture to manufactured products — from micro level decisions to macro oriented ones.

—Philip Kotler

South Asia is rapidly becoming not only the world’s largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to understand how to exploit the dynamic transformations happening in these countries. This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia.

Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region.

The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.About the AuthorSYED FERHAT ANWAR is Professor of Marketing, Institute of Business Administration (IBA), University of Dhaka. Dr. Anwar is also the President of Bangladesh Institute of Marketing and Research (BIMR) and Founder Director of Consortium for Business Development Services (CBDS). His research interests are in the areas of marketing, research techniques, small business development and corporate social responsibility. |RUBY ROY DHOLAKIA is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI). Dr. Dholakia is also the Director of Research Institute for Telecommunications and Information Marketing (RITIM) at URI. Her research interests are in the areas of marketing and development, market acceptance of technology products and services, and consumer socialization processes.|KHALID HASAN is Managing Director, Nielsen Bangladesh (former ACNielsen). His research focuses on corporate strategy and policy, especially on the role of top management policy makers in diversified national and multinational organizations. He is also amongst the Board of Directors of American Chamber of Commerce in Bangladesh (AmCham) and International Business Forum of Bangladesh.


Best Sellers



Product Details
  • ISBN-13: 9788120337824
  • Publisher: PHI Learning
  • Publisher Imprint: Phi Learning
  • Edition: 1
  • No of Pages: 336
  • Weight: 600 gr
  • ISBN-10: 8120337824
  • Publisher Date: 2009
  • Binding: Paperback
  • Language: English
  • Sub Title: Production/Quantitative Method

Related Categories

Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Marketing Practices In Developing Economy : Cases From South Asia: Production/Quantitative Method
PHI Learning -
Marketing Practices In Developing Economy : Cases From South Asia: Production/Quantitative Method
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing Practices In Developing Economy : Cases From South Asia: Production/Quantitative Method

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!