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Marketing Power Plays

Marketing Power Plays

          
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About the Book

Features case studies from Coca-Cola, Nike, Toyota, Linux, ESPN, and other marketing leaders.

Table of Contents:
Introduction by Stephen J. Adler, Editor-In-Chief, Businessweek 1) George Bodenheimer: In the ESPN Zone 2) James Owens: Caterpillar Sinks Its Claws into Services 3) Steven Freiberg: Thinking Locally at Citigroup 4) Paul Otellini: Inside Intel 5) Hans Straberg: Electrolux Cleans Up 6) The Albrecht Brothers: Aldi and Trader Joe's Challenge to Wal-Mart 7) Anne Livermore: HP's Ultimate Team Player 8) Harlan Weisman: Reinventing How Johnson & Johnson Invents 9) Judy McGrath: Keeping MTV Cool 10) Ingvar Kamprad: How IKEA Became a Global Cult Brand 11) Jeff Immelt: Demanding More Risk and Innovation From GE 12) Marissa Mayer: Managing Google's Idea Factory 13) Steve Jobs: Apple's Visionary Is Shaking Up Disney 14) Jim McNerney: 3M's Rising Star Revs Up Innovation 15) Russell Simmons: From Hip-Hop to Mainstream Trends: Reaching an Audience of One Sources Contributors


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Product Details
  • ISBN-13: 9780070658424
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Edition: 1
  • Weight: 500 gr
  • ISBN-10: 0070658420
  • Publisher Date: 2007
  • Binding: Paperback
  • Language: English

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