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Marketing Plan - Infected(R)

Marketing Plan - Infected(R)

          
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About the Book

Projektarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Sprache: Deutsch, Abstract: Infected(R) ist eine Produktionsfirma die speziell auf Kunden zugeschnittene Werbe-Clips produziert. Diese Clips werden von Infected(R) im Netz auf bekannte Videoplattformen hochgeladen und verteilt. Durch die Annahme vieler Nutzer im Web 2.0 haben unsere Kunden die Sicherstellung, dass ihre Videos eine größere Chance haben erfolgreichere Promotion zu erlangen. Seit geraumer Zeit hat sich das Internet unübersehbar weiter entwickelt. Allein in Deutschland gibt es laut der ARD-Onlinestudie 1998 - 2010 49 Mio. Internetnutzer. Das ist schon bei einer Bevölkerung von 81 Mio. Menschen ca. 60% und die Zahlen steigen immer mehr an. (ARD/ZDF-Onlinestudie 2010). Natürlich wissen das auch Video-Produktionsfirmen die dann auch ihren Service demnach "zuschneiden". Es ist eine Flut von so genannten Viralen Videos entstanden, wobei diese Videos nichts mehr mit dem Viralem Marketing zu tun haben, sondern ist es so dass der Markt mittlerweile von Produktionsfirmen überschwemmt ist und der Kunde seine Orientierung verloren hat. Gerade wenn Kunden wissen, was sie wollen und vielleicht auch das bekommen, ist die Umsetzung beim "seeding" oder bei dem "Video" selbst fehlgeschlagen. Die DSG (=Dialog Solutions GmbH) schreibt nach Angabe der Brand Science Institute das "91% aller Virals floppen." (Dialogue Solutions GmbH 2009: S. 09). So etwas sollte man erst gar nicht zulassen und von Grund aus vermeiden. Diese Fehler ermöglichen Infected(R) eine Marktlücke zu füllen und seine Strategie auszuweiten.


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Product Details
  • ISBN-13: 9783656007456
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656007454
  • Publisher Date: 15 Sep 2011
  • Height: 210 mm
  • No of Pages: 42
  • Series Title: German
  • Weight: 68 gr


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