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Marketing Para Instituciones Educativas

Marketing Para Instituciones Educativas

          
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About the Book

Marketing para Instituciones educativos ofrece de una manera sencilla, didactica y completa los recursos eticos para captar y retener alumnos; concebir, planificar, desarrollar y comunicar ideas con eficacia; indagar y satisfacer las expectativas que la sociedad deposita en la institucion educativa; crecer y modificarse junto con el medio en que opera y brindar un servicio cada vez mejor y mas apto para las necesidades de los estudiantes y sus familias. A traves de una guia acerca de las tecnicas de promocion, publicidad, telemarketing, mailing, relaciones publicas, proyeccion de imagen, busqueda de benefactores, investigacion de mercados, armado de bases de datos y nociones de organizacion y capacitacion internas, este libro esta orientado a facilitar la tarea de directivos y personal docente y no docente, de escuelas y colegios privados y publicos de todos los niveles. Juan Manuel Manes es licenciado en Comercializacion (Universidad Argentina de la Empresa), Update in Marketing Certificate (University of California, Berkeley), Strategic Management Certificate (University of Pennsylvania, Wharton School), miembro de la Asociacion Argentina de Marketing y de la American Marketing Association, profesor universitario de Marketing de Servicios, consultor especializado en marketing y management para instituciones educativas, y director de Market Masters Consultores.


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Product Details
  • ISBN-13: 9788475774275
  • Publisher: Ediciones Granica, S.A.
  • Publisher Imprint: Ediciones Granica, S.A.
  • Height: 193 mm
  • No of Pages: 112
  • Series Title: Spanish
  • Weight: 208 gr
  • ISBN-10: 847577427X
  • Publisher Date: 10 Jun 1999
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 234 mm


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