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Marketing na era dos dados: o fim do achismo

Marketing na era dos dados: o fim do achismo

          
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About the Book

Este livro nasceu para desmistificar a máxima "somos de humanas", instaurada na mente de profissionais de comunicação e marketing. A utilização de tecnologias e análise de dados se tornou premissa básica para qualquer atividade no marketing - seja ela criativa ou não. O objetivo é prepará-lo para atuar de forma mais exata e racional por meio de frameworks baseados na experiência de oito anos que tenho em performance. Expandir sua mente para quebrar paradigmas, crenças e dogmas é uma meta pessoal atribuída na elaboração desta obra. Marketing por dados não é um novo marketing, mas uma nova maneira de pensar a criação de estratégias para a aquisição e retenção de clientes, com maior assertividade em tomadas de decisão. Aplicar marketing digital e obter resultados consistentes não é mais como antes. Empresas e profissionais estão sentindo na pele as consequências disso. Fazer as mesmas coisas do passado não gera mais vendas na proporção necessária. O texto apresenta uma perspectiva diferente de como agir e criar os passos necessários para continuar vendendo, estabelecendo metas e objetivos claros por meio de tecnologia e análise de dados simples. Marketing na era dos dados traz um olhar que não existe em nenhum livro de marketing, e os métodos apresentados facilitam tomadas de decisão que antes eram complexas.


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Product Details
  • ISBN-13: 9788584612086
  • Publisher: Editora Evora
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: o fim do achismo
  • Width: 156 mm
  • ISBN-10: 8584612084
  • Publisher Date: 22 Feb 2021
  • Height: 234 mm
  • No of Pages: 202
  • Spine Width: 11 mm
  • Weight: 290 gr


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