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Marketing Management Systeme - eine Marktübersicht: Entscheidungshilfe für die Auswahl

Marketing Management Systeme - eine Marktübersicht: Entscheidungshilfe für die Auswahl

          
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About the Book

Die Anforderungen an modernes Marketing steigen. Marketing Management Plattformen sollen helfen, Marketing effektiver zu gestalten. Doch die Marktsituation ist komplex und nur schwer überschaubar und eine passende Lösung für das eigene Unternehmen kaum zu identifizieren. Die vorliegende Marktstudie zum Thema Marketing Management Systeme bietet einen kompakten Überblick über die Marktsituation und alle relevanten Plattformen. Ein Beurteilungsraster dient als erste praktische Entscheidungshilfe, um einen geeigneten Anbieter für das Unternehmen zu finden.
About the Author: Prof. Dr. Arno Hitzges ist seit Mai 2011 als Professor für Content Management Systeme an der Hochschule der Medien (HdM) in Stuttgart tätig. Er begann seine berufliche Laufbahn 1992 am Fraunhofer IAO, wo er den Bereich Information Engineering verantwortete. Seine Arbeiten wurden 1999 mit dem Digiglobe der Deutschen Telekom und der Zeitschrift Focus ausgezeichnet. Er war bis zu seinem Wechsel an die HdM in führenden Management-Positionen bei verschiedenen Microsoft Gold Partnern aktiv und begleitete mehr als 100 Projekte im Bereich Content Management. Er ist Mitveranstalter des Stuttgarter SharePointForums, der zentralen SharePoint-Anwenderkonferenz im süddeutschen Raum.


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Product Details
  • ISBN-13: 9783741261565
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 210 mm
  • ISBN-10: 3741261564
  • Publisher Date: 20 Sep 2016
  • Height: 297 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 254 gr


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