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Marketing Management

Marketing Management

          
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About the Book

This book, as the title suggests, covers all the topics prescribed by various Universities and Management Institutions on Marketing Management and Sales Management. With data gathered from latest publications on the subject, material drawn from standard textbooks, narration in simple language, analytic presentation using central, side and running headings, examples drawn from Indian context and actual examination questions at the end of each chapter, this book has been designed as an ideal textbook for the student and a reference work for the teacher of the subject.

Table of Contents:
1. Market and Marketing 2. Modern Concept of Marketing 3. Marketing Organisation 4. The Marketing System and Marketing Process 5. Marketing Planning 6. Marketing Programme, Marketing Mix and Strategies 7. Marketing Management 8. Marketing Decision and Environment 9. Responsibilities of the Marketing Manager 10. Marketing Research 11. Market Segmentation 12. Marketing Information System 13. Buyer (Consumer) Behaviour and Buying Motives 14. Market Measurement, Sales Forecasting and Sales Budget 15. The Product, Product Mix and Product Cycle 16. Product Planning and Development 17. Product Identification 18. Pricing Policies and Strategies 19. Pricing Decisions 20. Channels of Distribution 21. Physical Distribution 22. The Wholesaler 23. Retail Distribution 24. Cooperative Marketing 25. Sales Policies 26. Promotion of Marketing Communication 27. Advertising 28. Advertising Agency 29. Personal Selling (Salesmanship) 30. Sales Management 31. Sales Territory, Sales Quotas and Sales Analysis 32. Evaluating Marketing Performance 33. Marketing Control and Marketing Audit 34. Agricultural Marketing in India 35. Commodity/Produce Exchanges 36. Stock Exchanges 37. Market Risks and Insurance 38. Transportation 39. Storage and Warehousing 40. State Trading and Marketing 41. Regulated Markets 42. Money Market Trends and Development in India 43. International Marketing Bibliography


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Product Details
  • ISBN-13: 9788171567287
  • Publisher: Atlantic
  • Publisher Imprint: Atlantic
  • Language: English
  • ISBN-10: 8171567282
  • Publisher Date: 1998
  • Binding: Paperback
  • No of Pages: 548

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