"Marketing Made Easy" is a straightforward, buzzword-free, step-by-step introduction to marketing and guide to building marketing programs, designed for Non-Marketing professionals. This no-nonsense, hands-on manual is the entrepreneurial marketers' battle plan for a successful marketing program. Marketing Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book's practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, and the full marketing process, from planning to execution to retention... and beyond. Endorsed by Marketing luminaries, this easy read is a keeper for those new to marketing and those seeking to advance alike. "Books that bring the treasured lights of clarity and wisdom to a complex topic are a breath of fresh air. 'Marketing Made Easy' is such a book - written with warmth, wit and valuable insight." - Jay Conrad Levinson, Author, "Guerilla Marketing" Series of books (14mm sold) "Finally, a marketing book full of common sense! Epstein has captured the 'street rules' for doing successful marketing for real products in the real world." - Vince Vannelli, former GM and EVP Sales, Inktomi Corp. ($10bb peak value) "Over the 30 years I've been in the Venture Capital business I've interviewed countless entrepreneurs and always asked them: 'Who is your customer and why will he buy from you?'. This book will teach you how to answer that crucial question. This is a goldmine of concrete, practical, current advice to address the most important part of a company's success: how to get customers." - Larry Mohr, founder, Mohr Davidow Ventures ($1.4bb under management) "200+ pages of pure gold." - Michael McLaughlin, Author, "GuerillaConsulting.com" (2005 Best Blog Winner) "If you don't have time for an MBA (or even if you already have one), this book is an essential read for anyone growing a business. The book walks you through all the critical steps, in a straightforward way. Epstein describes the process so well with such good examples that it makes me want to launch another company!" - Jason Olim, founder & CEO, CDnow! (Amazon.com Music) "Startup companies often don't realize how crucial marketing is to their future. Without clearly planned and well executed marketing programs you will fail. This book is a great guide to all aspects of marketing your new business, a recipe for success." - Peter Herz, founder & CEO, 3ware Inc. "For first-time entrepreneurs, the first line item in their marketing budget ought to be the $20 for this book. It's is a must-read for engineers who subscribe to the "if I build it, they will come" school of awareness building. For them, this ... reads like the how-to manual they've been missing." - Chris Shipley, Founder, DEMO Inc. "Written in an informal and amusing style, this book is organized to be both a good overall read on the subject as well as a reference manual to come back to time and again as needed. I may not be able to define what 'good marketing' is, but I know you'll find it in this book." - Felda Hardymon, Professor of Management Practice, Harvard Business School "This isn't some dry, classroom text. It's clearly written by someone who has been in the trenches, who has walked the walk as well as talking the talk. The advice was practical, understandable, and it worked. An easy recommendation for me to make!" - Randy Korba, co-founder Junglee (Amazon.com Search)
About the Author: Kevin Epstein is a Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful small-business retail ventures, and more than twenty subsequent years of experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, VMware and Proofpoint. Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. He has spoken at seminars addressing top executives from the Fortune 500, has been a popular guest lecturer at the Stanford Graduate School of Business and School of Engineering, and has received various awards for his impact on sales. Committed to innovation and appropriate marketing, Kevin continues to serve as an outside advisor to various venture-backed and individual entrepreneurial start-up companies. In his rare expeditions outside of the office, Kevin remains actively involved in Stanford and Brown University alumni associations, as well as local community efforts. He is also an avid sailor, swimmer, and chef. Originally from the New England area, Kevin currently resides in Northern California.