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Marketing Médico: Criando Valor Para o Paciente

Marketing Médico: Criando Valor Para o Paciente

          
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About the Book

Em uma abordagem clara, cuja aplicabilidade podemos notar simultaneamente à leitura, este livro esclarece conceitos relativos ao mercado e os contextualiza no "mundo médico". Qual a influência do ambiente no sucesso ou fracasso do sonhado consultório?Como o paciente, cada vez mais esclarecido e exigente, vê o atendimento que estamos oferecendo? Qual a percepção que os, médicos, tem deste atendimento? Para nossa surpresa, esta percepção nem sempre é a mesma do paciente. E no serviço médico, quais as características que precisamos considerar para realmente oferecer qualidade como um diferencial? Enfim, por que a grama do meu vizinho é mais verde?Certamente, durante o curso de Medicina, nenhum professor discutiu a importância do planejamento para a construção de uma carreira bem sucedida, quais as estratégias que podem ser utilizadas a nosso favor, a importância da comunicação clara e o impacto da incorporação da tecnologia, ampliando as possibilidades e aprimorando o que queremos comunicar, quais os cuidados que os médicos devem ter com a imagem, não só perante o paciente, mas também diante dos pares e de toda a sociedade.Ao longo do curso de Medicina e durante a residência médica, é investido todo o tempo e esforços para se tornarem exímios diagnosticadores, para estarem sempre atualizados em relação às propostas terapêuticas existentes e atentos ao prognóstico dos pacientes. Quanto tempo é investido para formar uma rede de contatos ou o famoso networking? Conhecer pessoas e comunicar-se positivamente no meio médico influi na credibilidade que se pretende gerar? Competência técnica é fundamental, mas não é garantia nem sinônimo de sucesso profissional. Ações para identificação do público-alvo, análise de informações e dados para a tomada de decisões parecem ser propostas diagnósticas e prognósticas. A aplicação das ferramentas do marketing médico para o sucesso profissional é uma interessantíssima proposta terapêutica.Em um cenário no qual tudo é dinâmico, a relação médico-paciente deve ser constantemente reavaliada de maneira contextual. Através de exemplos que nos remetem de imediato a alguma situação já vivida ou testemunhada, o texto discorre sobre o que o paciente deseja quando resolve procurar o médico, quais são as suas necessidades e expectativas criadas e o que se pode fazer para aumentar as possibilidades de um final feliz para este processo, que começa bem antes da marcação da consulta e, ao contrário do que se é imaginado, continua depois que o paciente é atendido. Construir e sustentar.Como em todos os relacionamentos humanos, não se trata apenas de conquistar, mas do desafio de manter.Fazer a diferença com qualidade. Redescobrir o próprio valor criando valor para o paciente. Superar expectativas, encantar e fidelizar. Esta é a tônica deste livro. Tão bom quanto gerar encantamento no paciente é descobrirmos que, independente do quão competitivo o mundo se apresente, ainda podemos nos encantar com a profissão que escolhemos. Sem dúvida, este é um livro que fará a diferença para o leitor.Marketing médico: duas palavras que combinam. Pode acreditar


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Product Details
  • ISBN-13: 9788562608018
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 335 gr
  • ISBN-10: 8562608017
  • Height: 244 mm
  • No of Pages: 206
  • Spine Width: 11 mm
  • Width: 170 mm


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