The book, "Marketing Jesus" begins with a scintillating introduction which dovetails into the main body.With an introductory discussion on the necessary qualifications for marketing Jesus. This implies that anyone without these qualifications will not be able to do any effective Jesus marketing. It is as simple as ABC.Accept Christ as lord and Saviour, Believe He died for your Sins and Confess Him Lord and Saviour (at every available opportunity). The book also talks of experience or personal encounter with Christ without which Christ cannot be successfully marketed. The Author went on to enumerate the various miracles Jesus performed while on planet earth.Subsequently, the Author says that even with identified qualifications, it is possible for self-proclaimed Christians at the same time de-market Jesus.All through the book, the author effectively and efficiently deploys the imagery Jesus marketing strategy in which Christ is the product. He identifies deceptive people who consciously and unconsciously de-market Jesus through sheer hypocrisy. He highlighted five specific ways of marketing Jesus but regrets that mankind has fallen short of them. The point here is that we market Jesus in words only while our actions contradicts what we preach. Our lives and lifestyles must count for God first. If we preach about Jesus and we are not free from pride, greed, gluttony, lust, wrath and slot. He used alcohol consumption in Nigeria as a good example of how Jesus is daily being de-marketed, The Author in Jesus Marketing also enumerates various job descriptions of the assignment given to mankind. These mandates and procedures which includes; word of mouth, show of love, knowing your customer, give or present Christ free of charge, humility, simple purposeful life, attitude to sinners, Non judgmental (i.e. No holier than thou attitude), mercy, truthful, are some of all ingredients required to successfully market Jesus. The author went ahead to discusses faith which emboldens marketers of Jesus to do the job in love but without fear or favour, more so as they have his backing and that of the Holy Spirit. Faith is an attribute which enables us to passionately and effectively market Jesus. Where there is faith, timidity and fear cannot thrive. He makes it clear that unbelievers do need help. They need Christ to appreciate a different perspective to life. Jesus Christ died for all- the rich, the poor, the old and the young. The author emphasizes the need for Christians to partner God in His redemptive plan for humanity.Continuing the Book enumerates success nuggets for marketing Jesus. These include willingness to act, word knowledge, creativity skills, intelligence, patience, persistence, teamwork, honesty and further discusses the attitude that needs to be adopted in order to successfully market Jesus. Attitude goes along with presentation which in turn elicits favourable response from your hearers or listeners. Positive attitude entails that we speak courageously, confidently and convincingly. We are to be persuasive and passionate, as we present Christ to the unbelievers.Conclusively, the author posits that every child of God is a chosen vessel, set apart for the Lord's use. However, to be a useful tool in the marketing task, we must model our lives after Christ by making him the centre of our lives and lifestyles.Furthermore, when He had defeated death, in Matthew 2:18-19, "And Jesus came and spoke unto them, saying, All power is given unto me in heaven and in earth. Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen".The above captures the summary of Christ unambiguous instruction to His disciples. The moment a soul is genuinely save; it is an automatic enlistment into the "great commission".