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Marketing für ein neues Energy-Produkt

Marketing für ein neues Energy-Produkt

          
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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, IU Internationale Hochschule, Sprache: Deutsch, Abstract: Der Marketing-Prozess umfasst alle Schritte von der Marketinganalyse, über die Bestimmung von Marketingzielen und die Ableitung einer oder mehreren Marketingstrategien bis hin zum Einsatz von Marketinginstrumenten und der Marketingkontrolle. Für die "Jupiter Drops" soll im Folgenden eine Zielgruppenanalyse und eine Wettbewerbsanalyse durchgeführt werden. Zudem soll der Marken-USP der Jupiter Drops herauskristallisiert werden sowie ein Kommunikationsmix aufgestellt werden. Zum Schluss der Arbeit wird ein Fazit gezogen sowie ein Ausblick in die Zukunft gegeben. Die "Jupiter Drops" sind besonders für Menschen geeignet, die einen Energieschub benötigen. Beispielsweise bei Festivals, intensiveren Lernsessions, längeren Autofahrten, aber auch für intensive Sportaktivitäten können die "Jupiter Drops" helfen. Sie sollen in einer Verpackungsgröße von 10 Drops je Packung im deutschen Lebensmitteleinzelhandel sowie auf Online-Plattformen angeboten werden.


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Product Details
  • ISBN-13: 9783346921833
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346921832
  • Publisher Date: 22 Feb 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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