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Marketing En Instagram

Marketing En Instagram

          
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About the Book

Muchas marcas han comenzado a utilizar Instagram como una estrategia de "yo también" para cubrir todas sus bases en las redes sociales. En su prisa por abarcar también Instagram, la mayoría de las marcas no hacen el esfuerzo de entender y utilizar esta plataforma al máximo como medio de marketing. La falta de contenido interesante evita que las marcas entreguen su mensaje. Muchas marcas no pueden comercializar sus productos con medios visuales porque no pueden crear contenido relevante y adecuado al ritmo al que se mueve Instagram.Al compararse con otras plataformas de redes sociales como Facebook, Instagram todavía es relativamente nuevo. Se lanzó en 2010 y, a lo largo de los años, ha logrado convertirse en una de las plataformas de redes sociales más utilizadas. Cuenta con más de 800 millones de usuarios activos mensuales y este número crece cada día. Esta plataforma es bastante popular entre los millennials y los usuarios de Gen-Z. Ahora que el contenido visual ha ganado fuerza en el marketing y con la rápida mejora en la conectividad móvil, Instagram es perfecto para el marketing.Los mercadólogos deben aprender a convertirse en narradores visuales y artistas en Instagram para comunicarse de manera efectiva con los consumidores. Es importante combinar elementos de narración, arte y estrategia para desarrollar contenido, ayudando a las marcas a conectarse con los consumidores en Instagram a través de un mensaje claro. Cuando un profesional de marketing logra hacer todo esto, genera excelentes resultados de marketing en Instagram.En esta guía, aprenderá todo lo que necesita sobre marketing de Instagram, desde crear una página de Instagram hasta crear contenido atractivo, incluso publicidad en Instagram y consejos para aumentar la eficiencia de la campaña de marketing. Este es el libro perfecto, si quieres aprovechar el poder de Instagram.


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Product Details
  • ISBN-13: 9781793298119
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 154
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 1793298114
  • Publisher Date: 31 Dec 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 213 gr


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