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Marketing Direto Hotseat

Marketing Direto Hotseat

          
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About the Book

Para aqueles que não conhecem a origem do Hotseat do Marketing Direto, deixem-me dar-vos um pouco de informação. No seu formato original, era uma newsletter mensal. A ideia era pegar nos produtos ou serviços dos subscritores e "Hotseat". Com isto, quero dizer que dois ou mais especialistas em marketing criavam uma campanha de marketing poderosa e completa para um subscritor da newsletter. Os Hotseat são sempre os favoritos nos seminários de marketing. É quase mágico ver pessoas de marketing de alto nível a criar uma campanha de marketing de alto lucro a partir do nada. Toda a gente na audiência beneficia quase tanto como a pessoa que está a ser colocada em hotseat. A ideia motriz do Hotseat de Marketing Direto era fazer uma campanha mensal de Hotseat, a campanha seria realmente executada e os resultados precisos seriam comunicados. Tive a sorte de ter alguns dos nomes mais bem sucedidos do marketing direto como meus Editores Colaboradores e Editores Especiais. Entre eles estavam Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles e Don Nice.


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Product Details
  • ISBN-13: 9786206127161
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6206127168
  • Publisher Date: 25 Jun 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 141 gr


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