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Marketing de Produto: Da Concepção ao Lançamento Bem-Sucedido

Marketing de Produto: Da Concepção ao Lançamento Bem-Sucedido

          
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About the Book

Guia Avançado de Desenvolvimento de Produtos e Estratégias de MarketingMetodologias Contemporâneas, Ferramentas de Mensuração e Tendências Futuras para Empresas Inovadoras


Este guia avançado é essencial para empresas e profissionais que desejam dominar as técnicas mais inovadoras de desenvolvimento de produtos e estratégias de marketing. A obra explora metodologias contemporâneas, como Lean Startup e prototipagem rápida, ilustrando com exemplos de sucesso de empresas líderes como Google e 3M.


Metodologias Contemporâneas:

  • O livro aborda metodologias cruciais como Lean Startup e prototipagem rápida, apresentando exemplos de empresas de sucesso, incluindo Google e 3M.
  • Estas metodologias ajudam a acelerar o desenvolvimento de produtos e a reduzir riscos através de iterações rápidas e feedback contínuo.


Identidade de Marca e Campanhas de Marketing:

  • Explora temas fundamentais como identidade de marca, proposta de valor e arquitetura de marca, fornecendo técnicas para criar uma identidade de marca forte.
  • Discute campanhas de marketing integradas, com destaque para casos de sucesso como a campanha "Share a Coke" da Coca-Cola e o lançamento do Google Chrome, além de analisar casos de fracasso para uma visão abrangente dos desafios no mercado atual.


Ferramentas e Métricas:

  • Detalha a importância da mensuração e análise de desempenho utilizando ferramentas como Google Analytics e CRM.
  • Discute métricas essenciais como participação de mercado, vendas, ROI, NPS, CSAT e CES, fornecendo exemplos práticos e técnicas de aplicação.


Tendências Futuras:

  • Explora tendências futuras do marketing de produto, incluindo a digitalização crescente, o impacto da inteligência artificial e big data, e a crescente importância da sustentabilidade e responsabilidade social corporativa.
  • Empresas que incorporam práticas sustentáveis e utilizam tecnologia de ponta estão melhor posicionadas para conquistar a confiança e a lealdade dos consumidores.


Esta é uma obra indispensável para qualquer profissional ou empresa que deseja se destacar em um mercado competitivo. Adotando as melhores práticas de desenvolvimento de produtos e estratégias de marketing, com exemplos detalhados, estudos de caso e análise de tendências, este livro oferece uma visão completa e prática para alcançar o sucesso no mercado moderno.


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Product Details
  • ISBN-13: 9798328686198
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 216
  • Spine Width: 12 mm
  • Weight: 294 gr
  • ISBN-10: 8328686198
  • Publisher Date: 16 Jun 2024
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Da Concepção ao Lançamento Bem-Sucedido
  • Width: 152 mm


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