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Marketing for CEOs: The Definitive Guide to Customer Acquisition through Inbound, Outbound, Referral, and Networking

Marketing for CEOs: The Definitive Guide to Customer Acquisition through Inbound, Outbound, Referral, and Networking

          
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About the Book

Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main approaches: inbound, outbound, referral, and networking.

Unlike other marketing books, this book is specifically meant to bring clarity to CEOs and C-level teams about what goes on in sales, marketing, and account management processes. The book is written by a marketing practitioner who knows from personal experience what kinds of misunderstandings could affect the connection between the C-level and workforce of customer-related departments. It's not only about KPIs - it's mostly about organizing your sales and marketing and being satisfied receiving those KPI reports.

In Marketing for CEOs, you will find:

  • How to build inbound, outbound, referral, and networking
  • Why you need mission, vision, and values, and how to craft them
  • A step-by-step plan with examples on how to build or tweak your marketing strategy
  • The exact explanation of how decision/sales/marketing funnels work
  • Why you need to know your customer acquisition cost (CAC) and lifetime value (LTV)
  • How to define what kind of content your prospects need at every stage of the decision process
  • How to avoid miscommunication with the sales and marketing managers


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Product Details
  • ISBN-13: 9798707980770
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 6 mm
  • Weight: 168 gr
  • ISBN-10: 8707980779
  • Publisher Date: 19 Mar 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: The Definitive Guide to Customer Acquisition through Inbound, Outbound, Referral, and Networking
  • Width: 152 mm


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