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Marketing Behavioral Research

Marketing Behavioral Research

          
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About the Book

What factors caused Walt Disney strategic and human resource problems In the beginning, Disney underestimated and neglected somes strategic and organizational behavior issues which can influence its different departments' operations inefficiently. What factors caused Walt Disney human resource and hotel operational problems? On the human resource problem hand, Bahandin, G et al., (2009) indicated that" errors are made regarding overall operation for Euro Disneyland from its American experience that Disney throughout Monday would be the light day for guests and Friday would be a heavy day to allocate staffs. In fact to this day, it had not enough staff to supply to staffing at a theme park, where the number of visitors per day in the high season can be 10 times the number in the low season; wrong operational assumption of bus driver, it built the French bus parking space much too small. Bus drivers were unhappy as they had a very difficult time fitting their buses into their designated spots. In addition, Disney provided only 50 restroom facilities for bus drivers and on peak days there would be 2000 drivers; operational errors are made to computer involved stations at the hotels. It assumed guests would stay at the park for morning spent the day at the park checked into the hotel late that night, and then checked out early the next morning before heading back to the park. Since there were so many guests checking in and checking out, additional computer station had to be installed at the hotels in order to decrease the amount of time the guests stood in line and hotel counter service staff numbers would also need to be increased. "On the hotel operation problem hand, Dickson et al., (2005) also indicated that" it had wrong belief that it understood European breakfast taste and Disney was told Europeans didn't eat sit down breakfast. This resulted in Disney downsizing their restaurants before Euro Disneyland opened. In fact, they were trying serve 2500 breakfasts in a 350 seat restaurant at some of the hotels. Further guests wanted bacon and eggs rather than just coffee. Disney reacted quickly with pre-packaged breakfast delivered to rooms and satellite. Thus, it caused reselt in Disney downsizing their restaurants."The reasons showed that French Disney restaurants are caused to fail, such as lacked French cultural characteristics, but only European social and eating pattern; the non availability of alcohol proved, employees were not expected to be spoken in French language and who also were not fluent in English. Hence, Disney restaurants can not accept French eating style and culture to attract many French visitors to go to Disney restaurants to eat. Due to, USA Disney did not follow French people eating taste and speaking cultural, It must cause its French restaurant operation unsuccessfully before.In addition, Disney has wrong judgement to operate its business in USA and overseas Disney operation wrongly. Such as Disney estimated the the demand of employee numbers wrongly. It only employed an additional 200 experienced Disney managers were located in the other three centers. In addition, some 4000 employees were unable to find suitable positions. It caused management lacks optimistic assumptions to know who ought to be provided training to its staffing to dealt cultural difference challenges. Moreover, it also had external threats and internal weakness challenges. It included high bank investment interest rates charge, unreasonable working conditions, poor communication and lack of cultural awareness because managers and it caused staff turnover increasing finally. The most failure, before Disney had not carrying on research whether whose visitors feel happy and satisfactory to enjoy its entertainment facilities when who are staying in Disney.


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Product Details
  • ISBN-13: 9798634156514
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 256
  • Spine Width: 17 mm
  • Width: 203 mm
  • ISBN-10: 8634156516
  • Publisher Date: 05 Apr 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 707 gr


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