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Marketing 4.4.2: Descrivere il marketing attraverso il calcio

Marketing 4.4.2: Descrivere il marketing attraverso il calcio

          
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About the Book

I libri di marketing spesso sono percepiti come noiosi, lo sappiamo bene, visto che abbiamo passato più di un terzo della nostra vita ad occuparci di marketing.

Abbiamo così deciso di accettare la sfida di scrivere un libro di marketing "non-noioso" per imprenditori e professionisti, e descrivere il marketing attraverso qualcosa che appassioni il maggior numero possibile di persone: una sfida difficile, anzi difficilissima!

E allora? Che cosa ci appassiona tanto?

Siamo tutti persone dotate di ingegno, inventiva, creatività e capacità di fare le cose: c'è un mondo meraviglioso ed emozionante dentro ciascuno di noi. Uno degli argomenti più appassionanti che corrispondono a queste caratteristiche è il calcio.

Che lo amiamo o meno, lo conosciamo e ne discutiamo con passione sostenendo le nostre idee sui suoi pro o contro, sui suoi successi o fallimenti, sul suo passato o sul suo futuro.

Per questo abbiamo scritto un libro che descrive il marketing come se si trattasse di una squadra di calcio.

Cosa scoprirai in Marketing 4.4.2

  • Come orientarti al successo alla stessa maniera dei grandi campioni
  • Come scegliere la giusta strategia per il match
  • Come concentrarti sulle tattiche più adatte alla tua squadra
  • Come cogliere le opportunità imparando dagli errori e concentrandoti sui tuoi punti di forza
  • Come essere tu stesso parte della vittoria
  • Quali sono i passi da compiere per il tuo successo futuro

Ecco un estratto del libro:
È la finale della Champions League. 43° minuto del secondo tempo. Alla fine di una partita combattuta, le squadre sono in parità. Improvvisamente, la tua squadra conquista la palla: il terzino sinistro corre sull'ala e smarca un avversario, si defila e passa al centro; il centrocampista alza il petto ed evita la difesa avversaria; lancia la palla a destra dove il suo compagno si lancia verso la porta. La difesa avversaria si accalca per proteggere la propria rete. È il 44° minuto. È allora che si vedono i tuoi attaccanti tirare come frecce alla barriera e ricevere assist dall'ala. È un crescendo di dribbling e passaggi: gli avversari non riescono a domarli; corrono, scappano, volano; ed è il goal! Lo stadio esplode in un tripudio di gioia e soddisfazione, i giocatori si abbracciano, e l'arbitro fischia la fine della partita: siete i campioni! Questo è il miglior goal di sempre! È il successo della squadra!

Ma perché? Perché siete "voi" i campioni e non la squadra? Perché questo è il miglior goal di sempre? Perché è il successo "della squadra" e non il vostro? Perché è tutto così?

Scoprilo su Marketing 4.4.2

Buona lettura!


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Product Details
  • ISBN-13: 9798834948711
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Descrivere il marketing attraverso il calcio
  • Width: 152 mm
  • ISBN-10: 8834948718
  • Publisher Date: 05 Aug 2022
  • Height: 229 mm
  • No of Pages: 134
  • Spine Width: 7 mm
  • Weight: 190 gr


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