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Marketing 4.4.2: Describir el Marketing a través del Fútbol

Marketing 4.4.2: Describir el Marketing a través del Fútbol

          
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About the Book

Los libros de marketing a menudo se perciben como aburridos, lo sabemos bien, ya que hemos pasado más de un tercio de nuestras vidas lidiando con marketing.

Por lo tanto, hemos decidido aceptar el desafío de escribir un libro de marketing "no aburrido" para empresarios y profesionales, y describir el marketing a través de algo que apasione a la mayor cantidad de personas posible: ¡un desafío difícil, de hecho, muy difícil!

¿Asi que? ¿Qué nos apasiona tanto?

Todos somos personas con ingenio, inventiva, creatividad y capacidad de hacer cosas: dentro de cada uno de nosotros hay un mundo maravilloso y apasionante. Uno de los temas más apasionantes que reúnen estas características es el fútbol.

Nos guste o no, lo conocemos y lo discutimos apasionadamente apoyando nuestras ideas sobre sus pros o sus contras, sus éxitos o fracasos, su pasado o su futuro.

Por eso escribimos un libro que describe el marketing como si fuera un equipo de fútbol.

Lo que descubrirás en Marketing 4.4.2

  • Cómo orientarse hacia el éxito de la misma manera que los grandes campeones
  • Cómo elegir la estrategia adecuada para el partido
  • Cómo concentrarse en las tácticas que funcionan mejor para su equipo
  • Cómo aprovechar las oportunidades aprendiendo de los errores y enfocándote en tus fortalezas
  • Cómo ser tú mismo parte de la victoria
  • ¿Cuáles son los pasos a seguir para su éxito futuro?

Aquí hay un extracto del libro:

Es la final de la Champions. Minuto 43 del segundo tiempo. Al final de un juego muy disputado, los equipos están empatados. De repente, tu equipo gana el balón: el lateral izquierdo corre por la banda y desmarca a un rival, se escabulle y pasa al centro; el centrocampista levanta el pecho y esquiva la defensa contraria; lanza el balón a la derecha donde su compañero se precipita hacia la portería. La defensa contraria se apresura a proteger su red. Es el minuto 44. Es entonces cuando ves a tus delanteros tirando como flechas a la barrera y recibiendo asistencias de banda. Es un crescendo de regates y pases: los oponentes no pueden domarlos; corren, huyen, vuelan; y ese es el objetivo! El estadio estalla en un estallido de alegría y satisfacción, los jugadores se abrazan y el árbitro hace sonar su silbato para el final del partido: ¡ustedes son los campeones! ¡Este es el mejor gol de todos! ¡Es el éxito del equipo!

¿Pero por qué? ¿Por qué son "ustedes" los campeones y no el equipo? ¿Por qué es este el mejor gol de la historia? ¿Por qué es el éxito del "equipo" y no el tuyo? ¿Por qué todo es así?

Infórmate en Marketing 4.4.2

¡Disfruta de la lectura!


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Product Details
  • ISBN-13: 9798366185790
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 138
  • Spine Width: 8 mm
  • Weight: 195 gr
  • ISBN-10: 8366185796
  • Publisher Date: 09 Dec 2022
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Describir el Marketing a través del Fútbol
  • Width: 152 mm


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