Excerpt from Market Potentialities for Wheat and Wheat Flour in the Far East

In making a study of this nature, it was necessary that the members of the Mission place themselves in the position of prospective customers in the Far East, familiarize themselves with the conditions under which consumers live in those coun tries, and learn what kinds of food they really like, and how such food is prepared. It is only to the extent that we in the United States are able to appreciate the point of view of potential customers abroad and adapt our operations to take ad vantage of whatever consumer demand exists, that we can hope to expand our foreign outlets for grain and grain products.

Before the Mission left the United States there were a number of questions which could not be answered adequately from available information. It was not clear, for example, as to just how meals were usually prepared in the Far East, although it was known that fuel for cooking was extremely limited. It was known that many people in the Chient depended primarily upon boiled rice for the bulk of the calories in their diet, and there had been some discussion of the possibility of treating wheat and other grains so that they could be cooked like rice. But since it was not clear as to exactly what particular kinds of wheat products were preferred by the people in that area, it was desirable to see at first hand just what kinds of grain and grain products were best suited to make the products which consumers there like to eat.

It was felt that more information was needed on consumer habits and preferences among different income groups and social levels, and on the nature and adequacy of domestic marketing facilities. Additional first-hand information was needed also on how the economic policies and programs of the various governments affected the price, supply, and demand for grain and grain products. More information was needed also on the underlying reasons for such policies and programs, and on the reactions of the people toward prevailing conditions.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.