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Markenimage Und Wettbewerb: Beschrankungen Des Internetvertriebs in Vertikalen Vertriebsvereinbarungen Und Ihre Durchsetzung Gegen Dritte

Markenimage Und Wettbewerb: Beschrankungen Des Internetvertriebs in Vertikalen Vertriebsvereinbarungen Und Ihre Durchsetzung Gegen Dritte

          
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About the Book

Hersteller vertreiben ihre Markenprodukte vielfach uber mehrstufige Vertriebssysteme, bei denen Endverbraucher die Produkte nur von sog. zugelassenen Handlern erwerben konnen. Diese Handler beliefert der Hersteller und macht ihnen fur den Weitervertrieb vertragliche Vorgaben. Als Auspragung der digitalen Revolution fordert der Internethandel bestehende Geschaftsmodelle und Vertriebsformen heraus. Um die herkommlichen Vertriebswege zu starken, beschranken Hersteller den Internetvertrieb durch Vorgaben in vertikalen Vertriebsvereinbarungen. Sven Hendrik Lauritzen stellt solche vertikalen Wettbewerbsbeschrankungen aus okonomischer Sicht auf den Prufstand, um darauf aufbauend die Zulassigkeit von Beschrankungen des Internetvertriebs an kartellrechtlichen Vorgaben zu messen. Hieraus entwickelt er ein eigenes Modell fur die integrative Gestaltung selektiver Vertriebssysteme. Sodann analysiert er Durchsetzung und Wirkung von Vertriebssystemen im Verhaltnis gegenuber Dritten, sowohl die Folgen des vertragswidrigen Vertriebs im Markenrecht als auch den erweiterten Schutz von Vertriebsbindungssystemen durch das Lauterkeitsrecht.


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Product Details
  • ISBN-13: 9783161615313
  • Publisher: Mohr Siebeck
  • Publisher Imprint: Mohr Siebeck
  • Language: German
  • Returnable: N
  • Weight: 3759 gr
  • ISBN-10: 316161531X
  • Publisher Date: 01 Aug 2022
  • Binding: Paperback
  • No of Pages: 463
  • Sub Title: Beschrankungen Des Internetvertriebs in Vertikalen Vertriebsvereinbarungen Und Ihre Durchsetzung Gegen Dritte


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Markenimage Und Wettbewerb: Beschrankungen Des Internetvertriebs in Vertikalen Vertriebsvereinbarungen Und Ihre Durchsetzung Gegen Dritte
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