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About the Book

En las circunstancias actuales, y en el marco de la globalización de los mercados, de la relevancia de los principios de protección a la salud y a la seguridad de los consumidores, de la libre competencia empresarial, incluidos algún que otro susto en el ámbito alimenticio, deben abordarse dos conceptos que forman parte ineludible de la realidad: la marca y las indicaciones de calidad alimentaria. La marca, como signo distintivo, constituye un instrumento eficaz y necesario en la política empresarial, y supone un importante mecanismo para la protección de los consumidores, máxime si se tienen en cuenta factores tan importantes como las nuevas condiciones en las que se desarrolla el ejercicio del comercio, la internacionalización del mercado o el fortalecimiento de la tutela pública de los consumidores, entre otros. El libro incorpora de forma íntegra y actualizada la Ley de Marcas. Podrán constituir marcas todos los signos, especialmente las palabras, incluidos los nombres de personas, los dibujos, las letras, las cifras, los colores, la forma del producto o de su embalaje, o los sonidos, a condición de que tales signos sean apropiados para: a) distinguir los productos o los servicios de una empresa de los de otras empresas y b) ser representados en el Registro de Marcas de manera tal que permita a las autoridades competentes y al público en general determinar el objeto claro y preciso de la protección otorgada a su titular. Un nombre, un signo, incluso un logotipo o un dibujo, o bien la combinación de todos ellos, son elementos que sirven para identificar los productos de un fabricante, diferenciándolos en el mercado de los de la competencia. La marca es motivo de distinción y transmite a los consumidores seguridad, calidad y confianza por el producto y por el productor. Se da incluso la circunstancia de que los consumidores pueden llegar a comprar la marca en lugar del producto, es decir, a adquirir un producto porque es de la marca "tal".


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Product Details
  • ISBN-13: 9781716716294
  • Publisher: Lulu Press
  • Publisher Imprint: Lulu.com
  • Height: 297 mm
  • No of Pages: 64
  • Spine Width: 3 mm
  • Width: 210 mm
  • ISBN-10: 1716716292
  • Publisher Date: 22 Jul 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 177 gr


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