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Manuale Di Neuromarketing Per Principianti

Manuale Di Neuromarketing Per Principianti

          
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About the Book

PERCHÉ DEVI LEGGERE QUESTO LIBRO?

Perché IL NEUROMARKETING È IL FUTURO: una disciplina affascinante che unisce il marketing tradizionale con le più recenti scoperte neuroscientifiche.
Quindi, se ti incuriosisce l'argomento, sappi che leggendolo, questo breve manuale ti guiderà attraverso i concetti fondamentali del Neuromarketing, mostrandoti come applicarli in contesti reali.

PERCHÉ PUNTARE SUL NEUROMARKETING?

Viviamo in un'era di informazioni sovrabbondanti e competizione spietata. Le tecniche tradizionali di marketing non riescono più a catturare l'attenzione e a influenzare il comportamento dei consumatori in modo efficace, quindi bisogna guardare al futuro ed il futuro è il NEUROMARKETING!

Il Neuromarketing offre una nuova prospettiva, basata sulla comprensione scientifica del cervello umano, per creare messaggi di marketing che risuonano profondamente con il pubblico.

CHE OBIETTIVI PERSEGUIRAI LEGGENDO QUESTO LIBRO?

. Svilupperai Strategie di Marketing più Efficaci e Innovative.
. Arricchirai le tue Competenze con Conoscenze Avanzate di Neuromarketing.
. Migliorerai il Posizionamento dei tuoi Prodotti e Servizi.
. Acquisirai Vantaggio Competitivo sul Mercato.

COME È STRUTTURATO QUESTO MANUALE:

Il manuale è suddiviso in 4 parti principali:

  1. La prima parte introduce i fondamenti del Neuromarketing, spiegando cosa sia e come funzioni il cervello del consumatore.
  2. La seconda parte esplora le applicazioni pratiche del Neuromarketing in vari ambiti, dalla pubblicità al design del prodotto.
  3. La terza parte si concentra su strategie avanzate e tecniche innovative, mentre la quarta parte offre strumenti per misurare e ottimizzare le strategie di Neuromarketing.
  4. La quarta ed ultima parte guarda al futuro, esaminando le tendenze e le sfide emergenti nel campo.

Oltre a fornirti informazioni dettagliate e tecniche, questo manuale è stato scritto in modo discorsivo e accessibile, con molti esempi reali e case studies per rendere il contenuto più concreto e applicabile.

L'obiettivo è non solo informarti, ma anche ispirarti e motivarti a sperimentare e innovare nel tuo approccio al marketing.

Allora, cosa aspetti? SEI PRONTO A LEGGERLO?


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Product Details
  • ISBN-13: 9788893057233
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: How2 Edizioni
  • Height: 216 mm
  • No of Pages: 180
  • Spine Width: 10 mm
  • Width: 140 mm
  • ISBN-10: 8893057239
  • Publisher Date: 22 Jun 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 236 gr


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