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Manual de Tipografía: Nueva Edición

Manual de Tipografía: Nueva Edición

          
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About the Book

Using a balanced combination of history, theory, and practice, this book sets out the basic principles of typography and its primary applications for students and professionals in graphic design. It also includes a brief and illuminating history of typography and numerous exercises and practical exercises. This second edition incorporates new explanatory diagrams and materials about the composition of texts, font selection, and the use of color. It also includes a new website for additional materials and a series of practical exercises.

Este Manual de tipografía es una introducción a todo lo que cualquier estudiante o profesional del diseño gráfico debe saber sobre tipografía para desarrollar una sensibilidad y unos conocimientos tipográficos bien fundamentados. El libro expone los principios básicos de la tipografía y principales aplicaciones mediante una equilibrada combinación de historia, teoría y práctica. Así, el lector encontrará en estas páginas desde la descripción de las partes de la letra o la clasificación de los diferentes tipos, a la explicación de cómo se compone el texto en la página o cómo funcionan los sistemas de retículas. Pero también encontrará una breve y reveladora historia de la tipografía así como numerosos ejemplos y ejercicios prácticos que pretenden ayudar a adquirir un conocimiento experiencial de la disciplina. Esta segunda edición revisa algunos contenidos de la primera e incorpora nuevos diagramas explicativos y nuevos materiales sobre la composición de textos, la elección de tipos y el uso del color. El libro se apoya además en un nuevo sitio web ?www.atypeprimer.com (en inglés)? que alberga materiales adicionales y una serie de ejercicios prácticos.

About the Author: John Kane is a professor of graphic design and typography at Northeastern University and at RISD. He has over 30 years of professional graphic design experience and has received awards for his work from institutions such as the American Institute of Architects, the American Institute of Graphic Arts, and the Society of Typographic Arts.


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Product Details
  • ISBN-13: 9788425225123
  • Publisher: Editorial Gg
  • Publisher Imprint: Editorial Gg
  • Height: 305 mm
  • No of Pages: 240
  • Spine Width: 15 mm
  • Weight: 700 gr
  • ISBN-10: 8425225124
  • Publisher Date: 01 Sep 2012
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Nueva Edición
  • Width: 210 mm

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